Deputy Digital Director
Amy McGrath for Senate is seeking a Deputy Digital Director for the 2020 campaign cycle.
Location: Lexington, KY
Duties include (but are not limited to):
● Oversee digital fundraising program, including email, direct-to-donate ads, and other revenue sources, in concert with outside firm.
● Devise and execute digital messaging strategy to authentically convey candidate’s voice and message in coordination with communications and other departments.
● Manage vendors, consultants, and department staff toward messaging, fundraising, mobilization, and other goals.
● Evaluate performance of different content and messaging across platforms to make recommendations on what the campaign should be doing next.
● Work with creative department to develop audio, video, and other content for campaign channels.
● Find new ways to use email, social media, broadcast SMS, and other digital tools to win election.
● Monitor social media for relevant news and organic opportunities for engagement.
Qualifications:
● At least 2 years or 1 cycle working at the deputy level on a campaign or similarly-sized organization’s digital operation.
● Experience running a campaign or similarly-sized organization’s email, paid, and social media programs.
● Knowledge of tactics and platforms, including ActionKit, Tatango, and ActBlue.
● Understanding of HTML and CSS.
● Ability to write compelling copy on tight deadlines.
● Attention to detail and consistency.
● Ability to manage multiple complex projects working with partners across departments.
To apply, please send your resume and cover letter to hir...@AmyMcGrath.com with “Deputy Digital Director” in the subject line.