Digital Director
As a member of senior staff, the Digital Director on this competitive, top-tier Midwest governor’s campaign will be responsible for managing all aspects of the campaign’s online program including, but not limited to, email marketing, social media and the website with the goals of raising money, recruiting supporters and turning out voters on Election Day.
Ideal candidate will have experience creating and executing engaging, stand-out online actions that convert supporters into volunteer and donor prospects, engage new audiences and use the media cycle to push the campaign’s message and reach. The Digital Director will manage an aggressive content creation plan that is designed to highlight stories from supporters and promote the campaign’s platform.
Other responsibilities include:
§ Creating a content calendar to match campaign messaging and keeping social media sites and apps like Facebook, Twitter and Instagram up to date and engaging with its connections
§ Developing and posting content to the campaign website
§ Managing and integrating content creation with the consulting team and other campaign departments
§ Working with the Finance Director and using online tools to help raise money online, handle RSVPs for fundraising events, keep track of donors, and turn supporters into donor prospects
§ Working with the Communications Director to implement an aggressive content creation plan to broaden the campaign’s reach and drive online conversation
§ Other duties as assigned
Required Skills & Knowledge
§ Deep understanding of social media landscape, emerging trends, and use of social media management systems such as Tweetdeck or Hootsuite
§ Understanding of basic HTML
§ Hands-on skills in the latest Adobe Creative Suite, Illustrator, Acrobat, Photoshop
§ Experience with web design and general design production
§ BA/BS degree or relevant experience
§ Campaign or organizing experience
§ Excellent written and oral communication skills
§ Capable of multitasking, prioritizing, managing time efficiently and meeting deadlines
Send cover letter, resume and references to: Midwests...@gmail.com. Put “Digital Director” in the subject line. Candidates will be reviewed on a rolling basis until the position is filled.