Planner & Data Analyst @ CCAH: Arlington (Courthouse/DC)

[Brenna Holmes]

CCAH is seeking a data driven planner to join our Analysis team. Full job description here: http://www.ccah.com/employment/planner-analyst

This position requires at least three or more years of direct marketing account service experience – specifically with robust and complex mail plans, as well as fundraising strategy.  The right person for this role must:

• Be extremely detail-oriented and able to proactively juggle multiple deadlines at once
  
• Love spreadsheets and pivot tables – specifically using Microsoft Excel
  
• Effectively communicate with multiple departments and stakeholders – both internal and external
  
• Be comfortable presenting to clients
  
• Have a strong understanding of direct mail statistics
  
• Have experience in direct marketing strategy
  
• Have direct marketing list planning and management experience
  
• A working knowledge of MySQL is preferred but not required. Bonus points for experience with SQL and a working knowledge of predictive models.
  

Responsibilities include, but are not limited to:

• Working with the account team and client to provide strategic insight and recommendations and to execute campaign strategy for all programs by communicating and obtaining client approval for said plan and implementing the same, including:
• Creating detailed instructions for the client’s data team for each campaign;
• Reviewing and understanding campaign and program strategy documents and crafting a targeting strategy based on overarching strategic goals;
• Projecting performance for each campaign at the segment level and preparing, presenting, and securing approval of a memo detailing relevant past performance, campaign projections (and the assumptions behind them), as well as longer-term ramifications on the budget and the program as a whole;

• Creating the actual mail plan document and coordinating with the client’s data team to ensure on-time and accurate delivery of data for each campaign;
  
• Quality control at each step of this process;
  
• Working with the account team to ensure that the plan and projections accurately reflect the intended strategy for each campaign and to provide input on strategy to ensure maximum performance for client programs;
  
• Supporting the account team and client in other matters, such as:
• Ad-hoc analysis of donor behavior, the budgetary impact of shifts in strategy/changes in performance, and other projects;
• Making recommendations to inform overarching program strategy both for the immediate and long-term health of the program;
• Assistance in developing overall fundraising plans and budgets;
• Maintaining thorough documentation of client’s rules, protocols, and syntax and ensuring that they are followed;
  
• Participating in departmental and CCAH company initiatives;
  
• Developing your personal and professional growth strategy;