Request for Proposals: Ongoing Social Media Support Work, MoveOn

[emeliem...@moveon.org]

Request for Proposals: Ongoing Social Media Support Work

Project Overview

MoveOn is currently seeking a firm to join us in playing an important role in our grassroots organizing and advocacy campaigning in 2019 by providing ongoing social media curation support and expanding our publishing capacity. The ideal firm would have the expertise and capability to manage publishing a consistent stream of highly engaging and on-mission content that would advance a variety of progressive causes over a number of different social media networks.

As we move into the second half of Trump’s first and hopefully only term, the content we create and curate on our social media channels will support the ongoing resistance to Trump and Republicans’ attacks on so many communities and our democracy as a whole.

Your work will help to build power for the progressive movement, building on the success of recent mass mobilizations, as well as November’s blue wave. Ultimately, this work will help advance our vision of a post-Trump America in which white supremacy, patriarchy, and all forms of bigotry and greed are in retreat, corporations and the billionaire class have lost their stranglehold on Washington, and core progressive values such as equality, sustainability, justice, and love increasingly guide our society’s choices.

You will play a key role in managing our Facebook (1.6 million followers), Instagram (110,000 followers), and Twitter (333,000 followers) networks, as well as other channels, collaborating closely with our Director of Social Media, Social Media Manager, Chief Public Affairs Officer, Chief Communications Officer, and others.

Some of our social media work will be planned in advance with weeks or even months of prior notice, but much of it is often of a rapid-response nature: Something happens in the world, and we seek to respond within the news cycle, while the public is paying attention and content has the best chance to be seen and shared and have impact.

You will join morning editorial meetings with our Video Lab and social media teams and others throughout the organization to develop social curation ideas.

In our external campaigning as well as our internal work together as a team, we seek to advance core values of equity and inclusion, including a commitment to identifying and uprooting unjust oppression. We know social identities including race, gender, immigration status, gender identity, religion, sexual orientation, age, ability, and more can show up in organizations and the movement in ways that provide unfair advantages to some while unfairly disadvantaging others. We will expect you to partner with us in supporting equity and opposing oppression as we collaborate together.

MoveOn’s Background

MoveOn is the largest independent progressive advocacy group in the United States. MoveOn is where millions mobilize for a better society—one in which everyone can thrive.

Whether it's supporting a candidate, passing legislation, or changing our national culture, MoveOn members are committed to an inclusive and progressive future. We envision a world marked by equality, sustainability, justice, and love. And we mobilize together to achieve it.

Over the past 20 years, MoveOn members have been part of game-changing victories and have worked together to play a leading role in ending the war in Iraq, passing landmark legislation such as health care reform, and advancing the cause of economic fairness. Since the 2016 election, we have formed a pillar of the resistance to Donald Trump. MoveOn Political Action’s 2018 “Resist & Win” election work led to hundreds of thousands of additional votes for Democratic candidates nationwide.

We should note that, within this project, you will do work for both MoveOn Civic Action and MoveOn Political Action, a 501(c)(4) and federal political action committee, respectively. Your proposal should be for both entities, and you may be asked, at MoveOn’s discretion, to enter a separate contract with each entity or to bill each entity as instructed by MoveOn.

Project Goals and Deliverables

The social media content you produce and curate will advance a wide variety of advocacy, campaign, and organizational goals, from electing candidates to passing legislation to movement building and organizing support for progressive ideas. It will also advance a goal of supporting MoveOn members in building and exercising collective progressive people power.

Deliverables:

• Curate and publish posts on a daily basis to our various social media channels, including, but not limited to, MoveOn’s Facebook, Twitter, Instagram, and YouTube accounts. These will be published at MoveOn’s direction with the agency’s consultation and will adhere to our values and our commitment to equity, be consistent in pacing, and be on mission and as engaging as possible.

• Actively engage with audiences on each social media platform by way of live tweeting, replying, commenting, and reacting, under MoveOn’s direction and with the agency’s consultation.

• Provide MoveOn with weeknight and weekend social media publishing coverage.

• Work with MoveOn’s Analytics and Tech teams to integrate our social media data and track metrics into our existing data systems to provide our teams with performance and data-driven insights and reports.

• Facilitate the buying of ads on various social media platforms (as necessary).

Contract Timeline

The contract will likely run from April 1, 2019 through December 31, 2020.

Budget

Competitive proposals will be under $5,000 per month and state the fee/commission that would be charged for any digital advertising conducted as part of this project.

Criteria for Selection

• Demonstrated ability to curate and create high-engagement and/or high-reaching  social media content reliably at the scale and pace we desire.

• Portfolio of relevant work.

• Demonstrated commitment to advancing equity and anti-oppression in the outward-facing work you produce as well as within your firm.

• Your team’s ability to collaborate closely with the MoveOn team.

• Ability to stay on budget and track projects and billing effectively.

• Firm’s electronic security and data protection practices.

• Financial stability of firm.

Proposal Process & Timeline

We will accept proposals until 9 a.m. ET Monday, February 18.

We plan to follow up to schedule conversations with a portion of the firms submitting proposals and aim to have a decision in the following weeks.

Principal Point of Contact

Submit proposals via email to prop...@moveon.org with the subject line “Social Media.”

What the Proposal Should Include

• An overview of the firm and past work.

• Bios of the team and explanation of the the role each person would play.

• Explanation of why you are well suited to take on this project.

• Portfolio of work for other clients, including work conducted by the people who would work on this project.

• Explanation of whether and how your firm has advanced the values of equity, diversity, and inclusion.

• Proposed workflows, project structure, and budget.

• Past clients that MoveOn may reach out to as references, with contact info.

Most-Favorable Terms

 

• MoveOn reserves the right to make an award without further discussion of the proposal submitted. Therefore, the proposal should be submitted initially on the most favorable terms that the vendor could propose. There will be no best-and-final-offer procedure. MoveOn does reserve the right to contact a vendor for clarification of its proposal.

• The vendor should be prepared to accept this request for proposal for incorporation into a contract resulting from this request for proposal. Contract negotiations may incorporate some or the vendor’s entire proposal. It is understood that the proposal will become a part of the official procurement file on this matter without obligation to MoveOn.

 

No Obligation to Contract: This request for proposal does not obligate MoveOn to contract for services specified herein.

 

Rejection of Proposals: MoveOn reserves the right, at its sole discretion, to reject any and all proposals received without penalty and not to issue a contract as a result of this request for proposal.

 

Nondiscrimination:The vendor will adopt and disseminate a policy that the vendor, in employment, recruitment, selection, compensation, benefits, promotion, demotion, layoff, termination, and all other terms and conditions of employment will not discriminate on the basis of race, color, creed, age, sex, national origin, ethnic identity, physical or mental disability, veteran status, marital status, economic status, religion, sexual orientation, gender identity, or any other legally protected basis.