Leslie Caleb
The National Canvass Director is responsible for the management of Greenpeace’s street and door-to-door canvass offices to ensure that each office achieves its financial and member recruitment objectives. This is a senior level position responsible for a multi-million dollar fundraising program.
Greenpeace’s Canvass operation is responsible for recruiting over half of the organization’s new supporters by signing more than 40,000 new members, and recapturing 5,000 lapsed supporters every year. The role of the canvass team is primarily to increase the breadth of our financial supporter base, which serves as the foundation of our independent financial strength and the political impact of Greenpeace.
The best candidate for this position will be an experienced fundraiser and manager, with a talent for strategic planning, and possesses a deep understanding of the role and potential uses of canvassing for Greenpeace and its campaigns.
This role is responsible for:
Performance: Create annual budgets with the Development Leadership Team that sets objectives for total money raised, total members recruited, net income, gross income and expenditures, and attrition. Adjust budgets during quarterly reforecasting schedule set out by the Finance team. Develop ROI-based, data-driven regional and office-level goals and parameters for the program, including quotas, staff number objectives, and more. Manage the Frontline Core Team to achieve these objectives for the program.
Evaluation: Analyze national, regional, and office-by-office reports each week assessing performance with an eye on Return on Investment (ROI) and Lifetime Value (LTV) projections, income, expense, new member volume, attrition, average gift, and other key performance indicators. Highlight any key positive or negative trends and make changes to the program and staff as necessary to maximize the income for the organization.
Staff Development: Directly manage the recruitment, training and development of Regional Directors, National Trainers, and operations staff. Lead the Frontline Core Team plus and matrix managed staff, in the development and implementation of national trainings that elevate the business acumen and professionalism of the office managers so that they are empowered to achieve their fundraising goals. Ensure that equity, diversity and inclusion practices are imbedded in the hiring and retention practices of the program and that the workplace is inclusive to all.
Innovation: Create, test, track, and implement new methods of accomplishing programmatic goals while mitigating risk. Support staff in creating, testing and implementing innovative ideas that focus on maximizing ROI and furthering organizational long-term strategic goals.
Supporter Management: Ensure that all member data is collected and kept secure. Should there be a need to sign supporters on paper forms, ensure that offices are securely transmitting that data centrally within 24 hours of receipt, and that all membership data is secure at all times. Work closely with the Data and Supporter Care teams to ensure that information is being shared swiftly across teams and that complaints are responded to and reported back on within 24 hours.
Program Management:
- Work with Regional Directors to ensure that all staff, offices, and regions meet fundraising standards based on quarterly and weekly performance targets.
- Create systems with the budget director for tracking and reporting on how fundraising activities are managed in centrally, regionally, and by office.
- Work with Regional Directors to develop recruitment, retention, staff development plans and performance plans. Manage the Regional Directors to those plans.
- Develop and supervise the creation, deployment and follow up of national tests.
- Ensure Frontline materials, letters and general information are factually accurate and up to date. Work with internal campaign and communications staff to keep FAQs, reactive comms, and general campaign information up to date.
- Oversee the training team in the coordination of regular campaign briefings and the design/implementation of motivational training opportunities (i.e. national calls and training retreats) for Frontline staff.
- Supervise and approve the writing, testing and updating of fundraising scripts.
- Work with Regional Directors, Human Resources and Legal to enforce performance standards in offices, which may include issuing warnings and dismissals.
- Perform regular site visits to offices to support and train offices.
- Work with supporter services to monitor comments and feedback, track cancellation trends for indications of performance problems, and provide timely answers for supporter service staff on possible donor questions related to the canvass.
- Organize and facilitate national meetings for Regional Directors, City Coordinators and other canvass staff, as necessary to help achieve fundraising targets.
Campaign Work:
- Collaborate with the Grassroots team to ensure that campaign work in offices reaches campaign objectives and supports fundraising.
Other:
- Other assignments provided by the Development Director of Inc.
Minimum requirements include:
- Regional or National Canvass management experience required
- A minimum of 3-5 years face-to-face fundraising program management experience, preferably in a canvass or other solicitation technique
- Candidates with directly similar experience in national-level field management or political mobilization will be considered.
- Experience using appropriate data analysis to inform decision making
- Proven ability to train and manage staff; ability to manage remote staff
- Proven ability to inspire teams with proven leadership skills
- Proven ability to manage multiple projects effectively
- Experience in handling and resolving customer service issues in a timely manner
- Experience analyzing data including effects of programmatic changes, scheduling, scripting and other program elements
Additional requirements include, but not limited to:
- Excellent interpersonal skills
- Excellent verbal and written communication skills
- Ability to manage and motivate a large team of staff
- Ability to identify, recruit, train and retain staff
- Short-term and long-term strategic planning skills
- Ability to analyze data, make recommendations and turn those recommendations into on the ground action
- Proficiency in Excel, Word, e-mail and database programs.
- High levels of integrity; commitment to grassroots organizing and civil disobedience as a way to make change
- Commitment to protecting the environment
- Committed to working towards making the workplace more diverse and inclusive.
BENEFITS
Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan.
If you’re ready to join an ambitious team of passionate people dedicated to stopping climate catastrophe and advancing justice, please submit an application on our careers page. Applications will be review on a rolling basis and will conclude once we have found the best candidate.
Greenpeace is an Equal Opportunity Employer and does not discriminate on the basis of race, color, class, sex, gender, sexual orientation, disability, family/marital status, religion or other protected classes. We strongly encourage applications from marginalized communities. If you require assistance applying to this opportunity, please contact res...@greenpeace.org.
Only applicants eligible to work and live in the United States without any legal restrictions need apply for this opportunity.