Remote : Salesforce Marketing Cloud Consultant (SFMC)

[neeraj kumar]

Job: Salesforce Marketing Cloud Consultant (SFMC)

Location: Remote

Duration: 6+ Months

Visa: No H1B

 

SFMC Specialist 2

This opening has an ecommerce focus. This is a newer area, so there are not as many guidelines and processes in place. The ideal candidate will need to be flexible and adaptable as the team builds on their strategy and ways of working. The teams needs someone who can jump in and isn't afraid of a lack of process. This level 2 role differs from a level 1 role in that they will play a bigger role in strategy and not just execution. They will be joining in higher level conversations.

Job Description:

Responsible for performing all activities associated with planning and execution of email and mobile messaging. This role will work closely with Campaign Management and 84.51 to activate digital communications with a heavy emphasis on personalized and dynamic content and refined customer segments. 

 

Minimum Qualifications:

• 3+ years’ hands-on experience in outbound e-mail marketing  

• Thorough knowledge of email, push notifications and SMS/MMS including channel regulations; thorough knowledge of CAN SPAM Act required 

• Must have strong workflow management experience and ability to balance multiple projects with tight timelines 

• Experience using Adobe Analytics 

• Exceptional communication and account management skills  

• Must be highly organized with exceptional attention to detail

 

Desired Previous Experience:

• Experience working on complex email campaigns 

• Experience using marketing cloud solution (e.g. Salesforce) 

• Digital communications experience with multi-channel retailer preferred 

• Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goal

Key Responsibilities:

• Perform day-to-day email marketing activities including but not limited to, drafting creative briefs, testing, QA, and campaign performance 
• Work with Digital Communications Manager (Planning and Execution) to schedule all email and mobile messaging 
• Schedule mobile messaging marketing activities  
• Work with Campaign Managers on creative briefs using industry best practices and learnings from Kroger’s email performance 
• Utilize various workflow management systems to approve and deliver all necessary assets to Digital Communications Developers for coding 
• Interface with targeting teams to ensure proper lists and validate audience size 
• Serve as ongoing resource for Kroger and 84.51 Campaign Managers and Creative Services to ensure optimal output and efficient processes 
• Use data and insights to evaluate effectiveness of digital communications  
• Champion new ideas to help keep pace with rapidly changing digital communications and ecommerce space; educate stakeholders on digital communications best practices and processes