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By : Richard L. Irwin
Book Synopsis :
As more sport management programs are incorporating sales into their curriculum, "Sport Promotion and Sales Management, Second Edition," enters the field as a much-needed resource. With this text, students will prepare for careers in the industry, and professionals will learn best practices by discovering how to sell inventory ranging from tickets to sponsorship, prepare a sales force, retain and upsell existing products to customers, use sponsorships as a sales incentive, and service and activate sponsorships.In an effort to address emerging industry trends, this text is a thorough revision of the first edition. The second edition continues to offer full coverage of sport promotion and sales so that readers may see a complete view of the sport industry as a unique promotion and sales medium. In keeping pace with the changing times in the world of sport, this book features much new material:-Two new chapters (and three total) on sport sponsorship that greatly expand the discussion in .
Book Detail :
Tittle : Sport Promotion and Sales Management
Author : Richard L. Irwin
Pages : 352 pages
Publisher : Human Kinetics Publishers
Language : eng
ISBN-10 : 073606477X
ISBN-13 : 9780736064774
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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