Google için bunu diyor, insan inanamıyor!
By last week, its stock had more than doubled, to $190.64,
giving it a market capitalization of $52 billion, more than Ford
and General Motors combined.
---------- Forwarded message ----------
Date: Sun, 31 Oct 2004 11:29:11 -0500
Subject: The Google Story
To:
akif....@gmail.com
________________________________
October 31, 2004
TECHNO FILES
The Stock? Whatever. Google Keeps On Innovating.
By JAMES FALLOWS
IX months ago, Google was intriguing mainly as a financial phenomenon.
Would its initial public offering come too early? Or too late? Would
it succeed, signaling a broader tech revival? Or would it fail,
deepening the gloom about Internet-based businesses?
Today, Google is still plenty interesting for financial reasons. In
the weeks before its shares first went on sale in August, disparaging
views about its prospects forced it to lower the target price to $85 a
share from $135. By last week, its stock had more than doubled, to
$190.64, giving it a market capitalization of $52 billion, more than
Ford and General Motors combined.
Everything about such numbers screamed "bubble!" But on the same day
last week that Google's price-to-earnings ratio hit a Hindenburg-esque
443 - versus 35 for Microsoft, 10 for Ford and 5 for poor G.M. -
Google made another in a startling series of announcements showing
that its real fascination remains its technology.
The latest news was that Google had acquired the Keyhole Corporation,
a small company with a vast database of high-resolution satellite and
aerial images of Earth's surface. Since its debut on the Internet
three years ago, Keyhole has had a high gee-whiz factor.
When I first saw the site, I sat transfixed as it zoomed from an
astronaut's-eye view of our planet down to a detailed shot of my
house, with individual shrubs visible in the yard. Full access to
Keyhole was expensive but available for a brief free trial. Google
immediately announced that it would cut the price of a limited
personal edition by more than half, to $29.95 a year.
What is Keyhole's connection to the familiar Google search screen? At
a specific level, its images are one more realm of information that
Google can organize and index. Google's home page already lets you
search for pictures of people or things. With Keyhole, presumably, you
will soon be able to enter a street address or ZIP code and see what
the place looks like from above.
But the more important connection is to the rapid flow of other recent
innovations from Google, during what deserves recognition as a kind of
golden age of product development.
Some of these have come from other acquisitions, including Blogger, a
leading blog tool, and Picasa, a system for organizing and sharing
photographs. Some resulted from Google Labs research. Others, like the
price-comparison tool Froogle, were happy-accident payoffs from
letting employees spend one day a week on projects that interest them,
said Google's chief executive, Eric Schmidt. "You work and work and
work until you get something interesting," he said.
Google's recent offerings include these:
GOOGLE S.M.S. Unveiled this month, S.M.S., for short message service,
allows specialized searches from most mobile phones. You send a brief
text message to the number 46645 - GOOGL on a phone keypad - and it
returns an answer in a few seconds. For example, sending "Sushi 20036"
will get addresses and phone numbers of sushi restaurants in downtown
Washington. Sending a name and ZIP code or city will look up that
person's home address and phone number.
GMAIL Introduced last April and now in trial or "beta" form, Google
still offers it by invitation only. In its ease of use, Gmail is
vastly superior to other Web-based e-mail programs. It even offers
advantages over full-strength mail programs like Outlook - for
instance, by automatically grouping all related messages together and
allowing searches at, well, Googlelike speed.
GOOGLE PRINT Nearly a year old and still in beta, it lets users call
up specific pages of current books. Type "books about George Bush"
into the Google search screen and you'll see several - and you can
then search for particular paragraphs or passages within the books.
This obviously raises copyright issues aplenty, which Google is now
negotiating with publishers.
GOOGLE DESKTOP SEARCH Introduced this month and still in beta, G.D.S.
can seamlessly incorporate most files and e-mail on your computer into
a regular Google search. This has surprising strengths and weaknesses.
It is not as good for retrieving e-mail messages as regular systems
like X1 or Lookout or even Gmail itself, because you have to click on
each "hit" to see the message's content. The greatest advantage may be
that it can index instantly the full contents of every Web page you
visit. (This works only with Internet Explorer, not Mozilla or other
browsers, and you can turn the function on and off, as seems prudent.)
This can provide a full, permanent, searchable record of your online
life.
The program can create privacy problems if one computer is used by
many people. For instance, if you use someone else's computer to check
your mail on Hotmail, Gmail, or some other Web-based system, and that
computer has G.D.S. turned on, everything you have sent or read would
be indexed and searchable on that computer. (Moral: don't let this
happen.) But G.D.S. sends no data from one computer to another - or to
Google.
That's only a partial list of new Google services. The company's
statements of purpose can sound pie-eyed or grandiose. For instance:
"Google's mission is to organize the world's information and make it
universally useful and accessible." But when you put the pieces
together, you begin to see what it's talking about.
NOW, a word about public policy, just before the national election.
Three months ago in this space, I discussed the technology known as
broadband over power lines, or B.P.L.
Under the right circumstances, B.P.L. allows the normal electrical
system inside a house to serve as a high-speed data network, so you
can have an Internet connection wherever you have an electrical
socket. It can also allow the electrical wires that run to each house
to carry data. This, in turn, can help solve the "last mile" problem -
connecting millions of homes and businesses to the Internet - with
wire that is already there.
The main concern about this last-mile use of B.P.L. is the potential
for electromagnetic interference. Sending current or signals through a
wire inevitably generates radio waves; amateur radio operators, known
as hams, have led a campaign to restrict B.P.L. for this reason.
(Their full argument can be found at
arrl.org.)
The B.P.L. installation I wrote about, from Current Communications and
Cinergy, the utility company in Cincinnati, had created no known
interference problems. Therefore I did not mention the hams' concerns
- an omission that many, many of America's hams found time to point
out in e-mail messages, letters and calls.
Two weeks ago, the Federal Communications Commission approved much
wider last-mile use of B.P.L., under rules meant to address the
interference problem. The new installations will be monitored to
ensure they are not generating signals in crucial frequencies. Other
restrictions will apply. "This is a banner day," said Michael K.
Powell, the F.C.C. chairman, after the decision.
His reasoning was that electric utilities could now compete with cable
and telephone companies to provide Internet connections, leading to
"ubiquitous service to all Americans at affordable rates."
That may be a stretch, but the episode is a welcome reminder to the
electorate that government occasionally can resolve conflicting
interests and advance the public good, rather than just helping the
strong muscle out the weak.
James Fallows is a national correspondent for The Atlantic Monthly.
E-mail:
tfi...@nytimes.com.
Copyright 2004 The New York Times Company
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