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[European Foresight study asks you] Future of the Content Sector

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Andreas Graefe

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Jun 7, 2007, 7:57:10 AM6/7/07
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A non-commercial foresight study run on behalf of the European
Commission raises several claims on the future of the content industry,
i.e. topics like, future internet, creative content, music, movies,
games, virtual worlds, etc. Here are some examples:

- A value added tax (VAT) for transactions within virtual worlds (like
Second Life) is raised.
- On average, users spend more time watching personalised TV on demand
than fixed programmes.
- More money is spent on internet advertising in search engines and
navigation tools than on television advertising.

Besides a small Delphi study that focuses on a selected group of
participants, we have launched a really new approach for data
collection, called prediction market, on which we ask the broad public
to reveal its opinion. The results will be considered in the European
research project. Hence, your opinion will influence European political
decision-making. Additionally, you help me with my research as I try to
methodologically compare prediction markets to the Delphi in my doctoral
thesis.

You participate by registering at http://www.techforx.org. On this
prediction market you reveal your opinion by trading play-money stocks
whose market price reflects the probability for the underlying claim to
come true. In contrast to traditional surveys, on prediction markets you
do not "reply" to every claim but you decide on which topic you have to
say something, i.e. which stock you want to trade. Therefore, it is you
who decides about how long it takes you to participate.

Try it out and thereby learn how stock markets work. It is free!
http://www.techforx.org

Thank you for your participation!
Andi
---
Institute for Technology Assessment and Systems Analysis
Research Center Karlsruhe, Germany

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