Domain Names Notoriety

[ejapan office]

Because of the high value placed on website domain names there are a
segment of web users that will simply guess your domain name (if there
is sufficient buzz about you and your product line). These users
simply bypass the search engine in favor of a best guess.

Please read more here
http://www.jpstream.net/articles//articles/1161/1/Domain-Names-Notoriety/Page1.html