Call for papers: PRCI conclave is in BLR March 3-5

[John Thomas]

        PUBLIC RELATIONS COUNCIL OF INDIA (PRCI)

ANNOUNCES ITS NATIONAL CASE STUDY COMPETITION

FOR ALL PROFESSORS, TEACHING FACULTY MEMBERS,  IN JOURNALISM& MS COMMUNICATONS,PR, AND ALLIED SUBJECTS,OF ALL UNIVERSITIES .AND ALSO ALL PRACTISING PR & COMMUNICATION PROFESSIONALS
IN INDIA.

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Dear all Greeings from PRCI, We are glad to inform you that Public Relations Council of India (PRCI), the premier organization of PR, advertising, media and HR professionals and academicians, will hold its 11th Global Communication Conclave on March 3 to 5, 2017 at Bengaluru.

The theme for the  Conclave is: DISRUPTION?

Be it the media, communication, Politics, Economy, Science, Religion, Education, Energy, Health, relationships and even the way we Think – it seems to be disruption that is impacting our lives at every step.

The question mark with the theme is deliberate – to make all of us think, ask ourselves and, probably, come to a conclusion in this Manthan - the churning of thoughts.

 

As a prelude to the Conclave, we at PRCI are organizing a National Case Study Contest which is open to all communication professionals - corpcom, agency, independent consultants ​- ​and mass communication academicians. 

The options for subjects are:

 

1. Demonetisation: Pain or Gain?

• Everybody is talking about it because each and everyone of us is impacted by it. 
  
• Please analyse the issue, its impact and the communication aspects related to it
  
• ​Is the Government/RBI Communication strategy on the right path? 
  
• Is the opposition playing it right?
  
• What have been pitfalls, if any?
  
• Please analyse and offer solutions.
  

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2. Ecological Crisis – Its forever?

• Are we as communicators effectively dealing with the environment, sustainability, CSR in a responsible way?
  
• ​Or are​ we  losing track and resort to mere lip service or cosmetic communication?
  
• ​Are the Governments doing their communication well?
  
• Are we heading for a disaster?
  
• Are there any learnings from latest disasters - be in Mumbai or Delhi?​
  

3. Swachh Bharat – fad or reality?

• Has the communication hit the right target? Have communicators taken it up as a big challenge and dealt with it? Or was it left out as a political gimmick? 
  
• Analyse success/failures attached with the drive and offer possible solutions.

​

4. Financial Inclusion – O​r Exclusive Finance​?

• This is a much talked about issue for ages. 
  
• From Garibi Hatao to Pradhan Sevak, all successive governments have been talking about it. 
  
• Let’s do a reality check and how and where communication can play a role
  
• ​Also discuss which are the areas that can be covered under Financial Inclusion to ensure fruits of reforms reach the poor.
  
• Clue: You may also look at Pradhan Mantri Jan Dhan Yojana and other schemes and the communication around them.​
  

Please pick up ONE subject of your interest and send your entry in a ten-slide (yes, just ten crisp slides) ppt presentation.

Please also append a brief on the presenter and a good photograph.

​PRCI hopes that the compendium will serve as a good reference material for communication professionals as well as mass communication and management students,

​

Rules and guidelines: 

• One Top entry in each category will be picked up by an independent jury.
  
• The winning entries will be presented by the contestants at the Conclave on March 3/4​, 2017.
  
• These and few other case studies​ ​selected​ by the jury will be published in a special compendium – PRCI Case Study Book 2017 which will be released during the conclave.
• The decision of the jury will be final and binding on all contestants and PRCI ​as well and no further enquiries will be entertained.
  
• ​Weightage will obviously be given for clarity in understanding the subject, analysis and clarity of of thought and coherence.​
  
• The deadline for receiving the entries at PRCI is: January 31, 2017.
  
• Please clearly mark the subject as: PRCI Case Study Contest 2017 and  mail them to: ​mai...@gmail.com
  

So, what are we waiting for? 

Just switch on your computers and start ​keying in​!

Thanks and regards

MB JAYARAM

Chairman   Emeritus & Chief Mentor PRCI

R T Kumar  

Chairman Governing Council PRCI

B N Kumar 

Ravindran Kesavan. Srecretary General PRCI

You are requested to kindly contact Mr. BN Kumar for any clarifications in this regard/or  to send your Case Study Presentations to  Mr BN Kumar,

Address

...............

B N KUMAR

National President PRCI

EXECUTIVE DIRECTOR

CONCEPT PR

QUEENS MANSION

1ST FLOOR,PRESCOT ROAD

NEXT TO CATHEDRAL SCHOOL

FORT  MUMBAI--40001

Handphone:  9820128332

Land Line--022 4055894

eMail: mai...@gmail.com