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Dear Lean LaunchPad enrollee,
First the bad news: I wanted to update you that the start of my upcoming online Lean LaunchPad will be delayed. But the good news is that, I will indeed be launching an online LaunchPad course. It will be offered within the next 60 days.
Why the delay? I am revamping the Lean LaunchPad class to base the new course on my new book, The Startup Owner's Manual (The book that is just what its subtitle says: the step-by-step guide to building a great company). This book replaces its 10-year-old predecessor, The Four Steps to the Epiphany. So the course and The Startup Owner's Manual will both provide you with ten years of real-world learning amassed since The Four Steps to the Epiphany was first published. The class and book:
- Incorporate the "Business Model Canvas" as the organizing principle for startup hypotheses
- Provide separate paths and advice for web/mobile products versus physical products
- Offer a wealth of detailed instruction on how to get, keep, and grow customers
- Recognizes the different web and physical channel techniques
- And teaches a "new math" for startups: "metrics that matter" for growth
The Lean LaunchPad course will be in modules you can take asynchronously and digest at your leisure, ideally with your fellow startup team members. If you want to get a head start, you can buy the recommended text, The Startup Owner's Manual. (The book is recommended, but not required, for course participants.)
I will email you with one more update by the end of the month, when I hope to tell you the start date as well.
Check my blog at www.steveblank.com for news and updates about the class and the world of entrepreneurship.
For now, as I always say, "get out of the building."
Steve Blank
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