Research Methodology Kumar

[Debora Mccaffery]

ResearchMethodology: A Step by Step Guide for Beginners has been written specifically for those with no previous experience of research or research methodology. Written in a logical and accessible style and providing helpful techniques and examples, it breaks the process of designing and doing a research project into eight manageable operational steps. The book guides you through your project from beginning to end by offering practical advice on:

Research Methodology: Techniques and Trends focuses on both undergraduate and post graduate courses; and it helps readers understand the basic concepts and the application of results directly to real life business, industry and research organizations.

This is a textbook on research methodology for doctoral and post-doctoral programs; post graduate courses such as MSc, MBA, MCA, MS, etc., to name a few. Though the book is primarily addressed to students, it is equally useful to researchers and entrepreneurs as well.

I have been making videos as study guide supplements to my book, Think Write: A Theological Handbook for Critical Thinking, Research Methodology, and Academic Writing (SAIACS Press, 2022). While the YouTube algorithm may only show one or two videos, I thought of sharing a link where all the videos related to research methodology and especially theological academic writing are shared.

The next video focuses on the second of three concepts for academic writing: What is Methodology? (This is part one of the What is Methodology video where I talk about the difference between method and methodology)

This document discusses research methodology and formulating a research problem. It covers reviewing existing literature, developing theoretical and conceptual frameworks, and establishing operational definitions. The key steps in formulating a research problem are to: 1) identify a broad area of interest and narrow it down, 2) raise research questions and formulate objectives, and 3) define concepts and populations clearly to avoid ambiguity. A literature review establishes theoretical background, identifies gaps in knowledge, and helps integrate research findings. Developing strong frameworks and operational definitions is important for building a valid research study.Read less

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The Third Edition of Research Methodology: A Step-by-Step Guide for Beginners integrates various quantitative and qualitative methodologies into eight practice-based-steps, providing lots of examples throughout to link theory with practice. Written specifically for students with no previous experience of research and research methodology, the writing style is simple and clear and the author presents this complex subject in a straightforward way that empowers readers to tackle research with confidence. The book has been revised and updated to include extended coverage of qualitative research methods in addition to existing comprehensive coverage of quantitative methods. There are also brand new learning features such as reflective questions throughout the text to help students consolidate their knowledge.

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Aims and objectives: The aim of this study is to use PBL for application of research methodology skills for better learning by encouraging an all-inclusive approach in teaching and learning rather than an individualized tailored approach.

Methodology: The present study was carried out for MBBS 6th- and 7th-semester students of community medicine. Students and faculties were sensitized about PBL and components of research methodology skills. They worked in small groups. The students were asked to fill the student feedback Questionnaire and the faculty was also asked to fill the faculty feedback Questionnaire. Both the Questionnaires were assessed on a 5 point Likert scale. After submitted projects, document analysis was done.

Results: A total of 99 students of the 6th and 7th semester were participated in PBL. About 90.91% students agreed that there should be continuation of PBL in subsequent batches. 73.74% felt satisfied and motivated with PBL, whereas 76.77% felt that they would be able to use research methodology in the near future.

Conclusions: PBL requires considerable knowledge, effort, persistence, and self-regulation on the part of the students. They need to devise plans, gather information evaluate both the findings, and their approach. Facilitator plays a critical role in helping students in the process by shaping opportunity for learning, guiding students, thinking, and helping them construct new understanding.

Marketing Management, Research Methodology, Consumer Behavior, Retail Management, Integrated Marketing Communication (IMC), Sales and Distribution Management, Digital Marketing, Social Media Marketing and General Management.

Dr. Ashish Kumar has done Ph.D. in Marketing from prestigious Guru Jambheshwar University of Science and Technology Hisar, Haryana. He holds MBA degree with specialization in Marketing from Institute of Management Studies and Research (IMSAR), MDU, Rohtak. He also qualified UGC-NET/JRF (Management). He has more than 09 years of experience in the field of Teaching and Research; He has undertaken various prominent responsibilities other than teaching and also organized various National and International level Events like Quizzes etc. His subjects of teaching interest are Marketing Management, Strategic Management, Consumer Behavior, Green Marketing, Research Methodology and Digital Marketing. He has presented a dozen of research papers in various International and National Conferences/Seminars/Workshops and has publications in Scopus indexed, Web of Science, ABDC and UGC Care listed Journals. He is known for his innovative teaching methodology in the field of Marketing and Research. Dr. Ashish Kumar is extremely hardworking and enthusiastic person, a prolific researcher, a rigorous reader, Sports and Music lover.

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