"Please try to understand the philosophy of Krsna Consciousness in a nutshell: Every living entity has a dormant propensity to love somebody other who is very excellent in his opinion. Everyone of us therefore wants to love somebody else, attracted by his different varieties of opulences. Somebody loves some other either on account of riches, power, popularity, beauty, knowledge, or renunciation. But this loving propensity for somebody else is fundamentally meant for the supremely rich, powerful, popular, beautiful, wise, and unattached Lord Krsna.
Everyone is hankering after loving the Supreme Personality of Godhead, but none of them has the right information. By Krsna Consciousness movement we want to broadcast this information that if anyone reposes his loving propensity upon Krsna, he will immediately feel full satisfaction, as much as he feels full satisfaction by supplying food in the stomach. Otherwise, everyone will be frustrated."