Related Event: "Effective User Research" Course, Mar. 10, 2010

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Meredith Noble

Dec 3, 2009, 2:50:08 PM12/3/09
to IxDA Toronto
Hi IxDAers,

Our friends at TorCHI are hosting another full day course in March,
and we thought you'd like to know! Early Bird Registration prices are
available until January 15. See full details of the event below, or at

- The IxDA TO Team


Effective User Research by David Siegel from Dray & Associates

This event was designed for this ToRCHI event and combines highlights
from two courses from Dray & Associates.

DATE: Monday, March 1st
TIME: 9:00 AM - 5:00 PM with registration starting at 8:30 AM
LOCATION: Downtown Toronto > Ryerson University > International Living
Learning Centre
133 Mutual Street, east of Yonge, north of Dundas

-Before January 15th... $275
-After January 15th... $400

- Registration is open to members and nonmembers
- Student registration starts on January 15th. Student rate is $100.
Student rate applies to full-time students only. Limited seats are


Effective User Research
Part 1 - Effective Contextual (Qualitative) User Research

This material helps you improve the rigor of your qualitative user
We will cover things like:
- Choosing the field research approach appropriate to project goals
- Defining a research focus that balances depth with breadth
- Addressing advanced issues in sampling
- and more... using alternative data-elicitation methods, and
supplementary data sources

Part 2 - Demystifying and Critiquing Quantitative User Research

This material empowers practitioners, even those without a strong
quantitative background, to leverage quantitative research.
We will look at issues like:
- What you need to know about common quantitative methods
- How quantitative methods can be insensitive to key product strategy
- When a focus on statistical significance and large sample size can
be counter-productive
- and more, including exploiting the complementarity of qualitative
and quantitative research.

This event will update you with the latest in user research methods.
This information will help you conduct better user research and make
better use of results in projects ranging from web sites to
applications for employees.

The agenda allows plenty of time for networking.

8:30 Open for registration, refreshments & networking
9:00 Contextual user research
10:30 Break
11:00 Contextual user research, continued
12:30 Lunch (provided)
1:30 Quantitative User Research
3:00 Break
3:30 Quantitative User Research, continued
5:00 End

Speaker Background
David A. Siegel, Ph.D. has worked with Dray & Associates since 1993.
David has taught and written about a variety of user-centered design
topics, including qualitative field research Methods and international
usability research. Some of his workshops and tutorials are perennial
favorites at conferences like ACM SIGCHI. He has taught at
professional conferences in the U.S., Europe, and Africa.

David has carried out complex field user studies and contextual
research, field and laboratory usability evaluations with implications
for product concept, design, and user adoption. He has applied user
experience expertise in domains including e-commerce, web services to
business systems, education, medicine, technology for the developing
world, and devices such as digital cameras and mobile phones.

Together with Dr. Susan Dray, David edited the Business Column in
ACM's user experience magazine, interactions, for many years. For more
information, see
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