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Meeting Planners and Associations – There’s
More to It than Just Meetings!
Conference organizers and PCOs organize and run
meetings. That’s what they do!
Associations and non-profits also organize and run
meetings – that is just one of many things that they do! They
also have to manage their membership, such as signing up
members, managing renewals and much more.
There are many association management systems in
use that also offer event management functionality. However,
most of these registration modules are afterthoughts – their
focus has always been on the tools and processes to manage a
membership. Event management in membership platforms is
typically costly and lacks features found in more robust
meeting management solutions.
Which brings us back to conference organizers and
PCOs.
Many PCOs and conference organizers often work for
associations and other non-profit groups. In many
circumstances, the database of members and the database of
event attendees can often be the same. Why not involve meeting
planners in association and membership management?
There are many reasons why this is a fantastic fit
for both…
Meeting organizers are in the business of working
with members and attendees. Since meetings and memberships
often share a common database, it makes sense that more and
more associations and non-profits are engaging meeting
organizers to help with membership management services. This
includes functions such as renewals, new member sign ups,
event registration, housing, travel and much more.
PCOs and meeting organizers can grow their business
without the need to dramatically increase costs. Associations
and non-profits can contain their costs by outsourcing
membership management services as well as meeting management.
It’s a win-win relationship!
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