Here's something Young Jeezy said when I interviewed him last year, a couple of weeks after the release of his debut album: "I ain't a rapper; I'm a motivational speaker. I don't do shows; I do seminars. I really talk to people." That's an awfully specious claim for someone who'd just become famous for making a rap album almost entirely about selling drugs. But Jeezy pushes that Tony Robbins thing hard. That first album was called Let's Get It: Thug Motivation 101; this new one is called The Inspiration. And I'm not entirely certain how to explain this, but when I hear a multitracked mob of Jeezys screaming "now I command you niggas to get money" over producer Shawty Redd's monolithic haunted-house organs on album opener "Hypnotize", I want to go ask my boss for a raise. Jeezy's self-actualization rhetoric might be blunt and artless and questionable-- especially since half the time he's talking about self-actualization through sales of addictive substances-- but it's also remarkably effective.
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