The story is about a Marathi girl Meenakshi Deshpande (Rani Mukerji) falling in love with a Tamil artist Surya (Prithviraj Sukumaran). She is a librarian at a college. She has five members in her family (including herself): A wheelchair using grandmother who is blind and has gold teeth, her father who smokes four cigarettes together, her mother who is obsessed with Meenakshi's marriage, and her brother Nana whose only love in life is dogs. To escape the craziness of her family, Meenakshi lives her life in dreams. In her dreams the only thing she's doing is dancing and enacting her favourite actresses, Madhuri Dixit, Sridevi, and Juhi Chawla. Her colleague Maina, nicknamed "Gaga Bai", is an eccentric woman who dresses up in weird ensembles inspired by pop star Lady Gaga.
Meenakshi's family is looking for a suitable groom but Meenakshi, who doesn't believe in arranged marriages, is waiting for her prince and wants her dream wedding. That's when Surya enters. Surya is an art student, and the moment Meenakshi looks at him she falls in love with his tanned skin and a mysterious fragrance emanating from him. By this time her family has found the 'right guy' Madhav for her and is rushing with her wedding.
The rest of the film involves Madhav running after Meenakshi, and Meenakshi following Surya. Nana gets engaged to Maina under bizarre circumstances when Meenakshi goes missing on her engagement when she was following Surya and ends up in his incense sticks factory. Meenakshi learns that Surya's fragrance, that she got enthralled by, was because of his involvement in the factory. In the end, Meenakshi succeeds in winning over Surya's heart and they get engaged in a traditional Maharashtrian ceremony.[3]
Rumnique Nannar said "Aiyyaa is one of the most spirited and hilarious albums in such a long time that lives up to its trailer and wacky style. Each of the songs has something to celebrate and enjoy, and it is often so rare to hear an album so joyous and downright fun." and gave 4 on 5. Moreover, Anita date was praised by the entire film fraternity for her top notch performance.[12]
The film was released worldwide on 12 October 2012. Aiyyaa garnered mixed to negative reviews. While the performance by Rani was praised and admired by the critics, the inadequacy of the plot led to disappointing outcome. Bravos, a review aggregator website specifically for Indian movies, assigned the film an average score of 38 (out of 100) based on 7 reviews from mainstream critics. Madhureeta Mukherjee of Times of India gave it 2.5 stars. "Even with such a talented ensemble, this one turns into a cultural showpiece, and gets lost in translation." said ToI.[13] "Aiyyaa is let down by its weak script" writes Prasanna D Zore of rediff.[14]
Roshni Devi of Koimoi gave it 3 stars. "Watch Aiyyaa for a quirkily different film with very good performances but be warned that it drags."[15] Social Movie Rating site MOZVO gave it 2.9 putting Aiyyaa in 'Average' category.[16] Taran Adarsh of Bollywood Hungama gave it 3 stars.[17] Kanika Sikka of DNA gave it 2.5 stars. "Aiyyaa is an average entertainer" said DNA.[18]
Kerala Films gave 2 stars and added "Aiyya is let down by a confused script."[19] Anupama Chopra of Hindustan Times rated Aiyya 2 stars and added "Whackiness can't carry a film."[20] Reviewers on IMDb gave Aiyya an overall all mark of 4.1 out of 10.[21] Shilpa Jamkhandikar of India Masala rated Aiyaa 3 stars praising the cast and the stories, saying 'What it doesn't have is something that binds all of this together. Kundalkar makes a bizarre mash-up of several genres and ends up with a film that doesn't do too much justice to any one of them."[22]
Raghavendra Singh of FilmFare praised the movie and says "It takes courage to present something never-done-before on the larger-than-life canvas of the big screen. And surprisingly debut director (at least in Hindi films) Sachin Kundalkar shows this trait with great effect in his film Aiyyaa. Hats off to an established star, Rani Mukerji, for showing such conviction in Kundalkar's experimental vision."[23]
The songs "Aga Bai" and "Dreamum Wakupum" became super hits and chartbusters, both getting over 1 million views on YouTube in less than 1 week of being released. Both charted in the top 5 of the India's Airplay Top 100 and have been promoted strongly on TV and Radio broadcasts.
Aiyyaa was released overseas in a very limited number of theatres (30 in the United Kingdom) and as a result did poorly in overseas markets with its opening collecting around $125 500 overseas; however, it averaged $4,000 in each theatre over its opening weekend. It dropped 90% the following weekend.[24] Subsequently, it was declared a flop by Box Office India for its overseas performance.[citation needed]
Meenakshi, a Marathi gal with an ultra-sensitive sense of smell, lives her life in her dreams, dancing and enacting her favourite actresses Sridevi, Madhuri and Juhi. Not believing in arranged marriages, Meenakshi awaits her prince when she comes across Tamil artist Surya, to whom she is strangely attracted to.
i love the visual aesthetic of this movie which is bursting with feminine sexual energy and desire, but it's silly and absurdist. Rani Mukherji is fantastic as usual, the music is amazing (how many gay boys were created from Dreamum Wakeupum and Aga Bai!!), and the tone is energetic and zippy. Didn't love the last act, and I felt the length. However a unique movie and I wish Bollywood were this weird more often.
This is one of those movies that starts at an A+ and just sort of slowly declines as it goes, but fortunately it bottoms out in the B-/C+ range, and by then you've already had a lot of higher-grade mileage.
The side characters are hit-or-miss, the romantic lead is a cipher, the plot can't really sustain the runtime... but Rani Mukerji is just having so much damn fun most of that is usually pretty easy to forgive. The more it wanders away from her filmi fangirl persona the less fun it has, but it usually eventually remembers to wander back.
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