Google近三個月劈啪「併聘」(acquhire)至少三間網路公司,對創業投資與創業家帶來的影響?

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Garfield

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Feb 21, 2010, 4:28:10 AM2/21/10
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http://mr6.cc/?p=4149#more-4149
這星期有一間被Y-Combinator投資的公司「reMail」宣佈剛剛被Google併購掉。前者做的是在iPhone手機上面可以搜尋
email的應用程式,創辦人是從前在Gmail專案工作過的工程師,表面上看起來,Google只是併購一間小小的軟體公司,買下它的「搜尋」軟體,
和「email」也有關連,金額不詳,但這樁併購案好像「有點奇怪」。

他們發現,Google竟然在過去短短三個月不滿,就已經用類似的手法整併了三家超小公司的產品,除了「reMail」,還有AppJet、
Aardvark。像GigaOm和其他評論者已經開始大量使用另一個字來形容這種「併購」,稱之為「併聘」(acquhire),也就是「併購」
(acquire)加上「聘用」(hire)。

這是什麼意思呢?

Jason Liu

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Feb 21, 2010, 8:32:34 PM2/21/10
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我的理解是花笔小钱,灭掉一个小公司,把创始团队收编。
 
Google商业战中狠的一招,个人感觉和Don't be evil有点背离。
 
Google对reMail的并聘就是扼杀一项不利于google利益的产品(Gphone和Iphone的竞争,通过并聘灭掉Iphone的应用程序合作伙伴reMail)。reMail的创始人放弃reMail进入到Google做PM去了(http://www.remail.com/blog/)。
 

reMail Acquired by Google

Posted by Gabor on February 17th 2010 21:37

I'm thrilled to announce that Google has acquired reMail! I will be joining Google in Mountain View as a Product Manager on the Gmail team.

Gmail is where my obsession with email started as an engineering intern back in 2004, and I'm thrilled to be coming back to a place with so many familiar faces. reMail's goal was reimagine mobile email, and I'm proud we have built a product that so many users find useful. Still, I feel like we've only seen the beginning of what's possible. Google is the best place in the world to improve the status quo on how people communicate and share information. If you have what it takes to make these changes happen, I encourage you to reach out and come join me.

You might be wondering what will happen with reMail's product. Google and reMail have decided to discontinue reMail's iPhone application, and we have removed it from the App Store. reMail is an application on your phone. If you already have reMail, it will continue to work. We'll even provide support for you until the end of March, and we've enabled all paid reMail features for you: You can activate these by clicking "Restore Purchases" inside the app. reMail downloads email directly from your email provider to your phone, and your personal information, passwords, and email are never sent to or stored on our servers.

I want to take this opportunity to thank the people that helped make reMail a success. Fabian Siegel, Einar Vollset, Sridhar Srinivasan, Paul Bohm, Marissa Coughlin, Erol Koc, Matt Ronge, and Stefano Barbato have all contributed to building a great product. Our investors saw the potential in improving mobile email and took a bet on reMail in the darkest days of the recession. I couldn't be more grateful to YCombinator: Paul Graham, Jessica Livingston, Kate Courteau, and Trevor Blackwell all have provided invaluable guidance. Paul Buchheit and Sanjeev Singh endured my slide deck on our multi-step plan for global email domination, and pointed out that instead I should build something small, simple, and useful. It worked.


 

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张瑞凤

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Feb 21, 2010, 9:06:37 PM2/21/10
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卖产品不如卖公司?
最后剩下你一个人玩了,有意思?
--
Norah Zhang 张瑞凤
Government PR 
AMT Group

移动 Mobile: 13816223988
主页 Homepage: www.AMT.com.cn

Wei Lu

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Feb 21, 2010, 9:55:37 PM2/21/10
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卖公司应该是创业的一个很重要的目标,不可能大家都上市的。

2010/2/22 张瑞凤 <nor...@gmail.com>

Jason Liu

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Feb 21, 2010, 10:31:15 PM2/21/10
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赞同!!“卖公司应该是创业的一个很重要的目标,不可能大家都上市的。”
 
我理解并聘不简单是卖公司,并聘后,Gabor把reMail产品也放弃了。

John yu

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Feb 22, 2010, 12:31:33 AM2/22/10
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这是一种很有价值的组织分合新模式,不能简单地理解为GOOGLE买进灭掉小公司。其实GOOGLE通过并聘买进了新成果和聘到了团队,这批人如果回到谷歌里觉得几年下来项目发展又有限了,揣着当时并聘得到的大笔钱又会出来弄个小公司创新,有新成果了,谷歌再花大钱并聘,这种分合新模式对创新发展非常有价值。
e市场 www.emarketcn.com

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