Il giorno Sun, 31 May 2020 07:34:48 -0700 (PDT)
impe...@gmail.com ha scritto:
> e costruiscono in Germania?
> A vedere dal loro sito sembrerebbe di sì
"designed in Germany" = prodotto altrove
Leggendo la storia della Einhell, non e' mai stata focalizzata
direttamente sul prodotto, da sempre ha comissionato tutto a dei
terzisti (locali o stranieri).
1968: "The company, ever a pioneer of internationalization, soon opened
a production site in Spain. The founder was also one of the first
Western businessmen to travel to Asia and develop the Asian markets with
further production sites. Contacts in Hong Kong, Japan, Taiwan and
Thailand laid the foundation for a forward-looking, long-term strategy
aimed at turning the business into an international production and
trading company."
In Germania a produrre sono rimasti solo Festo e Metabo.
la miglior qualita' percepita di Einhell ultimamente, risulta essere
una decisione deliberata per rispondere alla crisi finanziaria del
2008: "Foreign subsidiaries were consolidated and organized in a tighter
structure; new products of even higher quality were developed and
integrated into a more concentrated core product range. A higher
quality marketing campaign repositioned Einhell as a brand" ecc.