Best e-mail I've had in over a year ;-)
I feel that if we examine and comment on _Spectacle_ we can close
the gap beetween as regards Trump "my buddy" Putin, etc. By the
way (can't resist this) the comments I cited were both on Raw
Story or Kos or the WaPo, and they popped up pretty quick as I was
reading the comments on the article. The person who denounced
Kelly as a racist/white supremacist ventured that it was
understandable since he was from a racist town (Boston) and a
Catholic. When I went back, the "Catholic" part had been edited
out. As for the "FEMA camps" reference, that was on Raw Story - I
know because I commented and received a reaction to my comment:
By the way, Jamarl Thomas (a YouTube blogger worth checking out)
says that Alex Jones, in a legal battle over custody of his kids,
stated for the record that he's basically a performer who makes his
living posing as a crackpot - pitching theories to crackpots -, but
is in fact a perfectly sane, level-headed person. Not that that
makes any difference, of course...
____________
(1)
In societies dominated by modern
conditions of production, life is presented as an immense
accumulation of spectacles. Everything
that was directly lived has receded into a representation.
We have to keep in mind that this was written in France circa
1967. By then France had started to catch up with the US's postwar
prosperity and burgeoning middle class, and in particular, TV had
taken its place as the dominant medium. What I think he means by
"modern
conditions of production" is not just the Marxian notion of
alienation of labor from the production of socially necessary
goods, but also the development of the role of the consumer as
indissociable from that of the worker. Alienated goods are
produced by alienated workers, and must be consumed by alienated
consumers. The media - and I suspect that at times "media" and
"spectacle" can be considered synonymous - play the role of
conditioning consumers to consume products and creating needs
for those products. Basic socially necessary goods and services
- food and shelter and education and medical care, for example -
have also become alienated due to the mode in which they are
produced, so they too become... well, goods and services -
commodities that are alienated by the very fact of their being
produced within the market economy. But beyond that are
commodities like - in France in 1968 anyway - the telephone,
refrigerators, cars, etc. For these in particular, a need has to
be created, and that is done by presenting representations, in
the media (in the broad sense), of a lifestyle that is not
native ot the consumer but is presented in such a way that they
mistake their perception of their own lives, or replace their
existing lives, with the representation. It might be good to
point out that the primary sense of _spectacle_ in French is
simply a stage show - a representation (indeed, _représentation_
is simply the word for a performance of, say, a play). So, the
Spectacle is indissociable from life in modern developed
societies.
But, he's going beyond simply saying that the media have great
power over consumers... of media, since media are commodities,
over and everything else. What I get from it is that it's not so
much a question of being deceived by "deceivers" (this is from
Thesis 2) as of the commodities themselves - the media among
them - reaching out to the consumer, or rather to the human
being-become-consumer, while the consumer gravitates toward the
commodity. It's interesting to note that Debord writes (in 2)
not "where even the deceivers are deceived," but "où
le mensonger s'est menti à lui même" - where mendacity
has lied to mendacity (I can hear old Burl Ives intoning
"Mendacity! Mendacity!"); he depersonalizes.
So by extension, and in connection with the later (2) "an autonomous movement of the
nonliving", I see the commodity itself as autonomously seeking
out the consumer on the market. Or, better, the commodity,
which is nothing more or less than capital itself, reified,
frozen in the commodity, seeks to encounter the consumer's
ability to purchase, which is nothing other than the worker's
capacity to create value, also reified in the act of purchase,
and at that meeting point re-liquidifies the capital frozen in
the commodity. So what I'm saying is that capital itself seeks
out the consumer's purchasing power - both of them "unliving"
and frozen - autonomously. The Spectacle is capital speaking
directly not to the individual consumer, but to the consumer's
capacity to surrender his vital (working, creative) power to
the spectacular representation of what the consumer's
life/lifestyle is. In other words, it's not so much a
conspiracy to dupe us worker/consumers as capital itself
generating the image of itself AND the image of the consumer's
role. In (6) he says:
"In all of its particular manifestations —
news, propaganda, advertising, entertainment — the spectacle
represents the dominant model of life. It is the omnipresent
affirmation *of the choices that have already been made in the sphere of production* and
in the consumption implied by that production."
How does that tie in with Trump's voters and (seemingly
inalienable) supporters? Well, The Republican masterminds were
dead set against Trump and his satanic smirk and smell. But
they came around to realizing that, independently of their
crafting of candidates capable of winning over the voter as
they perceive him/her, autonomously as it were, this candidate
was encountering voter intentions on the market; voters'
perception of the spectacular representation of who they are
was encountering this commodity which managed to present
itself as being outside that representation. But they were
voting for a putative human, living (as opposed to unliving)
individual as opposed to what his was - namely just another
spectacular representation. I realize that this once again
exposes me to the charge that I'm defending Trump's racist,
xenophobe, pseudoreligious, gun-crazy, machistic,
paternalistic... voter base. But I'd defend myself by saying
that all that (racist,
xenophobe, pseudoreligious, gun-crazy, machistic,
paternalistic... and I left out white supremacist) is
itself a spectacular representation, and that it's a
fallacy that Democrat voters are somehow in touch with
the reality behind the Spectacle in ways that the other
side is not. If I read Debord right, you can't be
outside the Spectacle while at the same time being part
of it, and perticipating in elections in the USA today
is being part of it.
_____________
Anyway that's a start. Have at it.
On 03/11/2017 18:39, Michael Presti wrote:
and yes to Debord by email. I ordered a hard copy
of the translation so I can flip back and forth.
--
What would your mother say if she knew you were reading other people’s mail?