All Puma Shoes
Armanda Kicks
In 1954, the first world record is held by a pair of PUMA running shoes. Heinz Ftterer matches the 100m world record in Yokohama, Japan with an amazing time of 10.2 seconds. In true PUMA Athlete fashion, he adds to the success four years later when he sets the world record in the 4x100m relay. This is a huge achievement for the young company.
In 1958, the second brand logo is patented: the FORMSTRIP. Originally created to stabilise the foot inside the shoe, it is now the PUMA trademark found on almost all of PUMA's footwear. It is also used as a design element on apparel products. And it was just in time too - thanks to emerging media, the FORMSTRIP became visible all over the world!
Together with West-Germany's partner Armin Hary, the then-fastest man in the world, PUMA continues its track and field success story. During the Olympic Games in Rome, Hary wins gold in the 100m.
The Ethiopian Abebe Bikila wins his second gold medal at the Summer Olympic Games in Tokyo, Japan, after winning his first in Rome, Italy. Unlike in his first Olympics where he ran barefoot, in Tokyo he ran in PUMA shoes and improved his time.
The English athlete wins the long jump gold medal at the Summer Olympic Games in Tokyo, Japan by breaking the world record. Additionally, Mary Rand wins silver in the pentathlon and bronze in the 4x100m relay, which made her the only British female athlete to win three medals in a single Olympic Games.
PUMA Athlete Tommie Smith also wins gold in the 200m sprint and creates a symbol that would be remembered for generations. In a silent gesture, Tommie and his teammate John Carlos (200m bronze medallist) raise their fist wearing black gloves to represent and to protest against discrimination of African-Americans and other minorities in the USA, apartheid and racism.
PUMA enters the sports textile market to cater for the growing number of athletes and teams in sport. With the FORMSTRIP implemented as a 7cm wide, conically tapered, colour-contrasting stripe along the sleeves, the iconic T7 training suit is created.
The domination of tennis in the 80s is triggered by 17-year-old Boris Becker and his spectacular victory at Wimbledon in 1985. For Becker, this is a whole serving of firsts as the youngest, the first unseeded and the first German player to win the competition. PUMA shoes and a PUMA racket are his constant companions to secure his win. Becker works closely with PUMA to develop his signature shoes which prevent rolling of the ankle and therefore encourage more risk-taking on the court.
In 1985, PUMA develops a new cushioning system: the Running System, now known as RS. RS is a sole that combines four components with different physical and chemical characteristics into one unit to absorb shock and control motion. Based on this new system, the first-ever computer shoe is developed: the RS-Computer. It translates data and gives runners the ability to compare past runs with future goals, learning and understanding how to become faster, more efficient, and competitive.
Diego Armando Maradona goes down in history with his second goal against England in the quarter finals of the 1986 World Cup in Mexico. Starting from his own half, he passes six players including the goalkeeper, touches the ball eleven times with his PUMA KINGs and scores the "Goal of the Century".
The company goes public as PUMA AG and PUMA stock is traded on the Munich and Frankfurt stock exchanges. Armin Dassler, PUMA CEO and son of the company founder Rudolf Dassler, celebrates this moment with his colleagues from the PUMA board.
PUMA KING footballer Lothar Matthus, who was born and raised in PUMA's home city Herzogenaurach, captains West-Germany to its third World Cup title in Italy. Subsequently, he is voted the Ballon d'Or winner ("European Player of the Year"), "World Player of the Year" and "World Athlete".
In a press conference prior to the 1996 Summer Olympic Games in Atlanta, Linford Christie proves he is a true PUMA Athlete. Wearing contact lenses that overlay his pupils with the PUMA cat, he displays his spirit for all to see. The picture of Christie wearing the PUMA lenses spreads rapidly and is world famous ever since.
In collaboration with German star designer Jil Sander, PUMA merges sports and fashion for the first time. The iconic KING and running shoe EASY RIDER are combined to create a lifestyle version that becomes a desired fashion sneaker, opening up the sport lifestyle segment.
The PUMA SPEEDCAT represents our long-standing connection to motorsports. Its design originated in 1998, when the fireproof version was created for Formula One drivers. Its innovative and elegant low-profile look and characteristically stitched cat logo, quickly turns the SPEEDCAT into a fashion classic.
Ahead of the 2002 World Cup in South Korea and Japan, FIFA bans the sleeveless kits, forcing PUMA designers to come up with a new creative solution: black mesh sleeves that allow for the iconic silhouette to remain seen.
The Cameroon national team follow up on their controversial 2002 sleeveless kits with an even more daring one-piece and skin-tight PUMA UniQT gear. While the kits are developed by PUMA with fair play in mind, FIFA punishes the Indomitable Lions by revoking six points in the 2006 World Cup and imposing a fine. PUMA shows itself as a real team player by supporting the Cameroonian team in a legal dispute that ends in a compromise and a shared donation to a football development project in Cameroon.
PUMA first made its mark in the golf world in 2006, jumping into the category with stylish and performance ready apparel, footwear and accessories that help golfers of all levels enjoy the game and play with confidence and style. PUMA grows as a brand in 2010 with the acquisition of Cobra Golf, a brand known for technology-rich, game-changing equipment. Together, COBRA PUMA GOLF delivers a full 360 package of innovative golf products and fashion-forward styles to consumers.
Staying true to its roots in football, PUMA adds German Bundesliga champion Borussia Dortmund (BVB) to its football portfolio in a long-term partnership until 2028. BVB makes it to the Champions League final in the first season of the partnership. Since 2014, PUMA has also been a shareholder of Borussia Dortmund.
PUMA launches its FOREVER. FASTER. brand campaign in a mission to become the fastest sports brand in the world. FOREVER. FASTER. recognises individuality and embraces challenging conventions and taking risks through bravery, confidence, determination and joy. Headlined by the fastest man alive Usain Bolt, footballers Mario Balotelli, Sergio Agero, Marco Reus, Cesc Fabregas and Marta da Silva, and golfers Rickie Fowler and Lexi Thompson, FOREVER. FASTER. embodies the PUMA spirit and mentality.
After its absence for almost two decades, PUMA reintroduces the basketball category to its business portfolio. PUMA approaches basketball through a cultural lens by appointing entertainment and cultural icon Shawn Carter, better known as Jay-Z, as Creative Director for Basketball. Together, they place emphasis on how fashion, art and music elevate the world of basketball. PUMA presents its very first basketball silhouette after almost 20 years with the CLYDE COURT DISRUPT, paying homage to the original CLYDE.
PUMA launches SHE MOVES US, a communications platform where it celebrates women who move together to achieve and connect through sport, culture and values. Global superstar Dua Lipa and supermodel Winnie Harlow lead the campaign alongside several female athletes.
Curated by PUMA Designer and Creative Director June Ambrose, PUMA presents the immersive runway show FUTROGRADE during the 2022 New York Fashion Week, showcasing the past, present and future of the brand. Parallel to this, PUMA launches its metaverse fashion experience Black Station, available at blackstation.puma.com, that includes exclusive NFTs with limited edition redeemable physical sneakers.
Other favorites include the sleek Pacer sneakers, high-speed Axelion and X-Ray running shoes, and chic Vikky sneakers with sophisticated details. Crafted from high-quality materials, our footwear supports you in all your favorite activities.
Conveniently situated in the Tanger Outlets Deer Park shopping center, you can locate us near the intersection of The Arches Circle and Grand Blvd. If you're coming from Hwy 231, head east on Grand Blvd. For those traveling from Sagtikos Parkway, take the Pine Aire Drive exit and follow Corbin Ave. to Grand Blvd, heading west. Our store is just a short drive from Deer Park, Baywood, and Edgewood.
Christoph Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Franconian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf was trained as a salesman at a porcelain factory, and later in a leather trading business in Nuremberg.[8]
In July 1924, Rudolf and his younger brother, Adolf, nicknamed "Adi", founded a shoe factory. They named the new business "Gebrder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory) which was the only business at the time that manufactured sports shoes.[9] The pair started their venture in their mother's laundry. At the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[10] In 1927, they moved into a separate building.
64591212e2