Reuven M. Lerner
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Hi, everyone.
Brennan Dunn distinguishes between "staff augmentation" and "expert
consulting," and says that freelancers should charge differently for
these services. Similarly, companies should expect to pay differently
for them.
By "staff augmentation," he is referring to a situation in which a
consultant is acting as a member of the development staff -- perhaps a
more experienced member, but a member nonetheless. You're basically
giving them a temporary addition to their staff, allowing them to do a
job that you wouldn't otherwise be able to take on.
By "expert consulting," he's referring to a service that other people
cannot easily provide. You're bringing your experience and knowledge to
a company, to solve a problem that you're (almost) uniquely qualified to
handle.
As a general rule, freelance rates for staff augmentation are lower than
those for expert consulting.
When an expert consultant meets a problem that is costing a company a
lot of money, then the rates can go up significantly. Brennan, for
example, charges $20K/week for his work -- and companies are happy to
pay it, because they know that what they pay him is nothing compared to
what they make as a result.
Reuven