Brainstorming and SWOT Analysis
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Steven Bonacorsi
Aug 17, 2011, 12:20:49 AM8/17/11
to Lean Six Sigma
SWOT Analysis Brainstorming
Brainstorming is a term used to describe a creative thinking session.
The aim is to gather as many ideas and possible solutions to a problem
as possible. The results will depend entirely on the reason for the
brainstorming session and the group of people participating.
Exploring Ideas:
Start with the first idea and ask "If we do this, what results/
problems can we expect?"
Write each problem or result on the whiteboard.
If further information is required, then note it and assign it to a
person for further investigation, determine a deadline.
Next ask "To implement this, what do we need to do?" write all tasks
on the board.
It helps to split the board into three sections: Problems, Results,
and Tasks.
Once you have completed the process for each idea, and then write an
action plan and a follow up session.
The aim is to get ideas and viewpoints from various angles and to
explore each one further
Brainstorming Preparation
Determine the group of people that should attend, if possible include
at least one person from each department and all the possible
stakeholders and decision makers. The group should not be limited to
upper management, sometimes the best ideas come from the workers.
A Leader should be appointed to manage the process and maintain
control of the session. Appoint a person to make notes and gather the
information. Determine the session duration and issue invitations.
The room should be set out so that it has a relaxed atmosphere;
preferably the seating should be in a circular fashion or gathered
around a table, depending on the size of the group. Encourage people
to walk around and feel relaxed. Provide a whiteboard, note paper,
pens, coffee and anything else that may encourage a relaxed session.
The observations in each category can be ranked in order of importance
Brainstorming Session
Discuss the reason for the session and clearly define the objective or
problem. Ensure that all participants agree to the objective and
understand the required outcome. Write the objective as a heading on
the whiteboard, this will assist to keep everyone "on track" during
the session.
Set the rules of the session: There should be no criticism or
ridiculing of any ideas, keep on track, avoid lengthy discussions on
the pros and cons of an idea, this will be done later during the
investigation phase.
Encourage everyone to participate and respect each other's ideas. The
Session Leader should ensure that the rules are followed and no idea
is ridiculed, criticized or labeled as silly.
Commence by asking individuals to provide their thoughts/ideas and
write each one on the whiteboard. You will probably find that once a
few ideas have been noted, the rest will flow.
Once all ideas have been noted, then it is time to explore each one
further. Group any ideas that are similar to others
Ideally you aim to have 5-10 ideas to investigate further
Brainstorming Action Plan
The action plan should include a summary of each idea, a list of
further investigation requirements, who they are assigned to and
deadlines.
If an idea can be implemented immediately, then it should include the
tasks, who they are assigned to and deadlines.
Brainstorming sessions are excellent tools to solve problems and
determine further opportunities. A brainstorming session can be done
on an individual basis successfully, however a group session will
allow for different viewpoints from all areas.
A Successful Brainstorming Session Will End With a Solid Action Plan
to Be Followed
Steven Bonacorsi is a Certified Lean Six Sigma Master Black Belt
instructor and coach. Steven Bonacorsi has trained hundreds of Master
Black Belts, Black Belts, Green Belts, and Project Sponsors and
Executive Leaders in Lean Six Sigma DMAIC and Design for Lean Six
Sigma process improvement methodologies. Bought to you by the Process
Excellence Network the world leader in Business Process Management
(BPM)
Author for the Process Excellence Network (PEX Network / IQPC)
Process Excellence Network
Steven Bonacorsi, President of International Standard for Lean Six
Sigma(ISLSS)
Certified Lean Six Sigma Master Black Belt
47 Seasons Lane
Londonderry, NH 03053
Phone: +(1) (603) 401-7047
E-mail: sbona...@islss.com
Process Excellence Network: http://bit.ly/n4hBwu
ISLSS: http://www.islss.com
Article Source: http://EzineArticles.com/?expert=Steven_Bonacorsi
Brainstorming is a term used to describe a creative thinking session.
The aim is to gather as many ideas and possible solutions to a problem
as possible. The results will depend entirely on the reason for the
brainstorming session and the group of people participating.
Exploring Ideas:
Start with the first idea and ask "If we do this, what results/
problems can we expect?"
Write each problem or result on the whiteboard.
If further information is required, then note it and assign it to a
person for further investigation, determine a deadline.
Next ask "To implement this, what do we need to do?" write all tasks
on the board.
It helps to split the board into three sections: Problems, Results,
and Tasks.
Once you have completed the process for each idea, and then write an
action plan and a follow up session.
The aim is to get ideas and viewpoints from various angles and to
explore each one further
Brainstorming Preparation
Determine the group of people that should attend, if possible include
at least one person from each department and all the possible
stakeholders and decision makers. The group should not be limited to
upper management, sometimes the best ideas come from the workers.
A Leader should be appointed to manage the process and maintain
control of the session. Appoint a person to make notes and gather the
information. Determine the session duration and issue invitations.
The room should be set out so that it has a relaxed atmosphere;
preferably the seating should be in a circular fashion or gathered
around a table, depending on the size of the group. Encourage people
to walk around and feel relaxed. Provide a whiteboard, note paper,
pens, coffee and anything else that may encourage a relaxed session.
The observations in each category can be ranked in order of importance
Brainstorming Session
Discuss the reason for the session and clearly define the objective or
problem. Ensure that all participants agree to the objective and
understand the required outcome. Write the objective as a heading on
the whiteboard, this will assist to keep everyone "on track" during
the session.
Set the rules of the session: There should be no criticism or
ridiculing of any ideas, keep on track, avoid lengthy discussions on
the pros and cons of an idea, this will be done later during the
investigation phase.
Encourage everyone to participate and respect each other's ideas. The
Session Leader should ensure that the rules are followed and no idea
is ridiculed, criticized or labeled as silly.
Commence by asking individuals to provide their thoughts/ideas and
write each one on the whiteboard. You will probably find that once a
few ideas have been noted, the rest will flow.
Once all ideas have been noted, then it is time to explore each one
further. Group any ideas that are similar to others
Ideally you aim to have 5-10 ideas to investigate further
Brainstorming Action Plan
The action plan should include a summary of each idea, a list of
further investigation requirements, who they are assigned to and
deadlines.
If an idea can be implemented immediately, then it should include the
tasks, who they are assigned to and deadlines.
Brainstorming sessions are excellent tools to solve problems and
determine further opportunities. A brainstorming session can be done
on an individual basis successfully, however a group session will
allow for different viewpoints from all areas.
A Successful Brainstorming Session Will End With a Solid Action Plan
to Be Followed
Steven Bonacorsi is a Certified Lean Six Sigma Master Black Belt
instructor and coach. Steven Bonacorsi has trained hundreds of Master
Black Belts, Black Belts, Green Belts, and Project Sponsors and
Executive Leaders in Lean Six Sigma DMAIC and Design for Lean Six
Sigma process improvement methodologies. Bought to you by the Process
Excellence Network the world leader in Business Process Management
(BPM)
Author for the Process Excellence Network (PEX Network / IQPC)
Process Excellence Network
Steven Bonacorsi, President of International Standard for Lean Six
Sigma(ISLSS)
Certified Lean Six Sigma Master Black Belt
47 Seasons Lane
Londonderry, NH 03053
Phone: +(1) (603) 401-7047
E-mail: sbona...@islss.com
Process Excellence Network: http://bit.ly/n4hBwu
ISLSS: http://www.islss.com
Article Source: http://EzineArticles.com/?expert=Steven_Bonacorsi
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