Why Travelers Love Best Western: A Reliable Choice for Comfort and Value
Lorin Micale
When planning a trip—whether it’s for business, a weekend getaway, or a cross-country road trip—choosing the right hotel can make all the difference. While luxury resorts and boutique hotels have their place, there’s something to be said for consistency, value, and comfort. That’s why so many travelers choose Best Western as their go-to accommodation.
Best Western has built a solid reputation over the years, offering guests a reliable stay in over 100 countries. With a range of hotel types, from economy-friendly options to upscale boutique experiences, the brand caters to nearly every kind of traveler. In this article, we’ll explore why Best Western continues to be a favorite, what sets it apart, and how you can get the most out of your stay.
Best Western was founded in 1946, and since then, it’s grown to become one of the most recognized hotel chains in the world. The brand has evolved with the times, constantly updating its amenities and service standards to meet the expectations of modern travelers. What hasn’t changed is the company’s commitment to delivering friendly service and comfortable accommodations.
Whether you're checking in for one night or staying a full week, Best Western offers a level of consistency that's both reassuring and convenient.
One of the standout features of Best Western is its wide variety of hotel types under the same umbrella. Here's a breakdown of what you can expect:
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Best Western: The classic experience, perfect for travelers seeking clean, comfortable rooms at affordable rates.
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Best Western Plus: A step up with upgraded amenities, more spacious rooms, and often a better breakfast selection.
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Best Western Premier: Upscale and stylish, these properties cater to travelers looking for a little more luxury.
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Vīb and GLō: These are boutique-style hotels targeting younger, tech-savvy guests. They often feature contemporary decor and urban locations.
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Executive Residency: Designed for longer stays with kitchenettes and added living space.
This diversity makes Best Western a practical option whether you're traveling for work, planning a family vacation, or taking a solo adventure.
Best Western hotels are strategically located near airports, highways, business hubs, and tourist destinations. This makes it easy for travelers to find a property that fits their itinerary. From city centers to small towns, there’s usually a Best Western nearby.
For road trippers, the brand is a reliable choice when looking for a clean, safe, and budget-friendly place to stop for the night. And for business travelers, locations near conference centers and office parks offer convenience without sacrificing comfort.
Let’s face it: when choosing a hotel, the extras often seal the deal. Best Western properties typically include free high-speed internet, complimentary breakfast, fitness centers, and business centers. Many also have pools, laundry facilities, and pet-friendly policies.
The company has also stepped up its game with Best Western Rewards, a loyalty program that lets you earn points for every stay. These points can be redeemed for free nights, gift cards, and more. Frequent travelers often highlight this as one of the best features of sticking with the brand.
In recent years, hotel cleanliness has become more important than ever. Best Western responded by launching the “We Care Clean” program, a comprehensive approach to hygiene and sanitation. This initiative focuses on everything from front desk check-ins to housekeeping protocols and in-room cleanliness.
For guests, this means added peace of mind during their stay—especially when traveling with kids or elderly family members.
One of the biggest advantages of staying with a well-established brand like Best Western is the consistency. While no two properties are exactly alike, guests often note that the experience meets or exceeds expectations across the board. This is thanks in part to franchise standards and regular inspections.
Online reviews tend to praise the brand’s reliable service, clean rooms, and excellent value. And with so many locations to choose from, it's easy to find a hotel that fits your needs and budget.
If you’re planning a stay, booking directly through Best Western’s website or official app often provides the best rates. They also offer seasonal promotions, AAA discounts, senior rates, and package deals that bundle rooms with local attractions.
Additionally, joining Best Western Rewards is free and can provide significant long-term savings. Members often get exclusive rates, perks like early check-in or late check-out, and special promotions throughout the year.
Travelers often have different needs depending on the purpose of their trip. Luckily, Best Western meets both sides of the spectrum.
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Business travelers enjoy reliable Wi-Fi, workspace-friendly rooms, and locations close to major business districts.
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Leisure travelers benefit from convenient locations near tourist attractions, free breakfast for the family, and pool access for the kids.
Whether you're in town for a conference or just checking out local sights, Best Western balances comfort with convenience.
Best Western is also making strides in sustainability. Many properties are implementing eco-friendly practices such as energy-efficient lighting, water-saving fixtures, and recycling programs. In addition, the brand supports community initiatives and disaster relief efforts.
For travelers who value socially responsible companies, this is a definite plus.
Choosing a hotel doesn’t have to be complicated. While there are plenty of options out there, Best Western stands out for its balance of comfort, affordability, and reliability. Whether you’re traveling for business, pleasure, or a mix of both, it offers a wide range of properties that fit your specific needs.
From loyalty rewards to cleanliness and variety, there are plenty of reasons why millions of travelers trust Best Western for their stays each year. So the next time you're planning a trip, consider giving them a try—you just might become a regular, too.