"The impact of upstart Chinese players in the global market will be reflected in a race to the bottom when it comes to price. While premium phones aren't going anywhere, we are seeing increasingly better specs in more affordable smartphones. Consumers no longer have to go with a top-of-the-line handset to guarantee decent hardware quality or experience," said Melissa Chau, Senior Research Manager with IDC's Worldwide Quarterly Mobile Phone Tracker. "The biggest question now is how much lower can prices go?"As you can see from the table, iOS still grabbed 30.4 of the value (US$ 116,540 millions) while Android brought home 66.6% (US$ 255,102 Million). That is $655 per iOS device vs $240 per an Android device. This is as significant as the market share!
2014*
|
2014* Market Share
|
2018*
|
2018* Market Share
|
2014-2018 CAGR
|
|
Shipment (M units) |
|||||
Android
|
1,060
|
82.3%
|
1,498
|
80.0%
|
9.0%
|
iOS
|
178
|
13.8%
|
240
|
12.8%
|
7.8%
|
Windows Phone
|
35
|
2.7%
|
105
|
5.6%
|
31.4%
|
Other OS
|
14
|
1.1%
|
30
|
1.6%
|
20.4%
|
Total
|
1,288
|
100.0%
|
1,873
|
100.0%
|
9.8%
|
Value (US$M) |
|||||
Android
|
255,102
|
66.6%
|
275,248
|
60.9%
|
1.9%
|
iOS
|
116,540
|
30.4%
|
152,626
|
33.8%
|
7.0%
|
Windows Phone
|
7,782
|
2.0%
|
19,033
|
4.2%
|
25.1%
|
Other OS
|
3,480
|
0.9%
|
4,862
|
1.1%
|
8.7%
|
Total
|
382,904
|
100.0%
|
451,769
|
100.0%
|
4.2%
|