I’d been thinking of just such a site for a while when I discovered
SorryWatch.com, which analyzes purported apologies in the media, or what most often are really self-indulgent blame-shifting spin-fests. To wit,
a recent posting from the site. I find them everywhere: the non-apology apology, by which persons in the public eye seek to de-smirch themselves while simultaneously
not actually forgive the person(s) they’ve injured. (Often they also go ”
into rehab” where their bad behaviors will be magically expurgated. Some people have been in rehab
multiple times.) Politicians make them. Actors make them. CEOs make them. People caught on Vine or YouTube do it. Have you ever made a non-apology apology? If so, why?