"We are saddened to see that hate organizations still exist. The fact that hate sites appear in Search results does not mean that Google endorses these views," said the spokesperson in a statement. According to the company, a site's ranking in search results is determined by computer algorithms using hundreds of factors to calculate a page's relevance to a given query.
"We do not remove content from our search results, except in very limited cases such as illegal content, malware and violations of our webmaster guidelines," the spokesperson said.
An important part of our values as a company is that we don’t edit the search results.
What our algorithms produce, whether we like it or not, are the search results.
I think people want to know we have unbiased search results.
Recent research by The Guardian and its affiliate site, The Observer, shows how hate groups and fake news sources are manipulating search results and auto-suggestions to their benefit. And Google—and other search engines are complicit.On December 11th, typing "did the holo" into Google resulted in the suggestion "Did the Holocaust really happen?" For which the answer, apparently, is No. tThe first result was to an article titled "Top ten reasons why the Holocaust didn't happen," from the site stormfront.org, a strident Neo-Nazi hate site. For many people, the page's position at the top of the search results implicitly declares it to be the most authoritative source on the Internet.Here was Google's initial response to the Guardian's article: (made to Fortune magazine)"We are saddened to see that hate organizations still exist. The fact that hate sites appear in Search results does not mean that Google endorses these views," said the spokesperson in a statement. According to the company, a site's ranking in search results is determined by computer algorithms using hundreds of factors to calculate a page's relevance to a given query.
"We do not remove content from our search results, except in very limited cases such as illegal content, malware and violations of our webmaster guidelines," the spokesperson said.
This shouldn't be surprising given the stance of Google's founders—who are both Jewish. In 2004, when interviewed by Stephen Levy for the book Plex, Sergey Brin, said of anti-semitic results on Google "that he didn't want to impose his world view. 'It's a bad technology practice.'"In 2008, Brin elaborated that stance:An important part of our values as a company is that we don’t edit the search results.What our algorithms produce, whether we like it or not, are the search results.I think people want to know we have unbiased search results.Finally, around December 24th, after intense social pressure, Google altered its search results so that content from stormfront.org no longer appeared in search results. (It later reappeared in the #10 position.) And other "hate results", such as whether blacks are less intelligent than whites also shifted or disappeared.