Katfriend
Natalia Basałaj chronicled the rise of the "
Biscoff" empire, breaking down Lotus Bakeries' strategic move away from the generic "
Speculoos" name to a globally protected brand bolstered by a comprehensive portfolio of 3D shapes, jar designs, and strict B2B guidelines.
Marcel Pemsel
commented on the General Court's
Empreinte v EUIPO decision, warning designers that even highly original or "
ergonomic" features — like a corkscrew handle moulded to a human hand grip — will fall foul of the functionality exclusion if they are necessary to obtain a technical result.
Söğüt Atilla-Aydın
scrutinised the EUIPO Board of Appeal’s invalidation of the mark "
BREITLING FOR WOMEN", highlighting the Office's firm stance against parasitic filing strategies that attempt to piggyback on well-known brands without a legitimate, commercially logical justification.