The plaintiff argued that they used AI as a creative tool, akin to a sculptor, where creativity comprises an iterative artistic practice of reflection and revision. In response, the defendant’s argument centred upon the relationship between the user and the AI, explaining that the human being does not create, but acts a source of ideas. Further the defendant hinted that the minimal effort required to generate AI content supports denying it copyright protection.
Unsurprisingly none of the three logos were found to be original works despite a spectrum of prompting.
At one end, the ‘laptop book’ logo was generated by a 2-line description to create a ‘simple but unusual’ logo for a website where legal texts can be read. This was insufficient to discern the creative development of the author’s personality.
In the middle, the ‘envelope-before-columns’ logo involved around 1,700 characters that were ‘formulated and tested’. While this was a long and carefully crafted prompt, the court reiterated that time expenditure is not a requirement of originality. Focusing on the detail, they found that the descriptions were too general (e.g. ‘design an original, abstract logo’; ‘modern, minimal, distinctly original’; and ‘clean flat design with custom geometric abstraction”). In effect, many of the creative decisions were left to the AI (e.g. ‘waves, motion lines, ray’; ‘base colours […] and others if you deem them a good fit’). This was considered comparable to giving instructions to a human developer to create a logo.
Towards the other end, the handshake-and-bell logo was a little more specific, comprising iterative prompting, revision and amendments (e.g. ‘those fingers must be white skinned, please’; ‘the last image seems to be broken. Recreate it please’). However, the court still found these to be technical or minor changes, meaning that the logo was designed by the model and not shaped by the user’s personality.
Comment
The judgment avoids discussion on whether the logos themselves, if created without the assistance of generative AI, would be protected by copyright. It focuses on the relationship between user prompting and the work’s final form. The user prompting spectrum (almost certainly party-engineered) raises questions over the free and creative choices (prompt writing, selection and correction) that potentially comprise generative AI-assisted output.
First there is the hint of a technology-specific evidential threshold for users to demonstrate process-side input. This is in stark contrast to other authors, who rely on the form of the work with courts inferring the existence of free and creative choices. In
Levola Hengelo, the CJEU emphasizes the form of the work (para. 40). Recently in
Mio/Konektra the court explicitly requires national courts to ‘seek out and identify the creative choices […] to declare it protected by copyright as a work’. And yet the Munich court seems to apply a stricter standard for generative AI content. A stance that sits uneasily with
Cofemel where the CJEU held that the same originality standard applies to all categories of works and that there are no additional criteria.
By extension, this Kat ponders the relationship between user prompting and seemingly ‘low’ levels of creativity.
Painer confirms that even a simple portrait photograph, despite limited creative freedom, can meet the originality threshold. Further that when a work is constrained by functional requirements, there may still be room for genuine creative choice (
Mio/Konektra). German copyright law clarified that originality, including low level creativity (Kleine Münze) applies equally to applied art following the German Federal Court’s
Geburtstagzug judgement. Additionally where content lacks originality, s.72
German Copyright Act still carves out special protection for non-original photos. However, the Munich court, citing German copyright commentary, notes in
obiter, that even ancillary copyright protection is excluded where a user merely selects AI ‘proposals’ without sufficient creative human intervention.
More broadly the ‘AI as tool’ rhetoric relies upon the construction of AI as a
neutral instrument that enables human creativity. Yet cultural production theorists
suggest that AI should be viewed through the relational lens of ‘distributed creative agency’ between humans and non-human actors. It means evaluating how AI reshapes creative practices and social structures, and in turn, revisiting an originality threshold already challenged by cumulative, collaborative and community-driven forms of creativity.
As one commenter
explained, the generative AI ice dance song was ‘completely soulless… the most generic ‘rockesque’ thing you can think of’, and perhaps some AI-generated logos (and even certain ‘simple’ portraits) invite a similar response. So this Kat
very cautiously recalls the old ‘labour, skill and judgment’ test in the UK as a potential starting point to consider how the copyright system recognises creativity-relevant work within data infrastructures. At least then it might get us closer to recognising the often
invisible work that shapes these outputs even if that line of thought is, for now, very much on thin ice.