Had Oscar Wilde known about the importance of consistency in design
protection, he might not have written “consistency is the last refuge
of the unimaginative”.
In a recent decision, the General Court
held that a violation of the principle of unicity can lead to the
invalidity of a registered Community design (‘RCD’) and that there is no
principle of interpretation favourable to the holder.
Background In 2009, Orgatex GmbH & Co. KG (‚Orgatex‘) obtained registration of the following RCD no.
1112155-0001 for ‘ground markings’:
In
2020, an individual filed an application for a declaration of
invalidity against Orgatex’ RCD. The applicant argued that it did not
constitute a design in the meaning of
Art. 3(a) Community Design Regulation (‘CDR’) (
Art. 25(1)(a) CDR) and that it lacked novelty and individual character (
Art. 25(1)(b) CDR).
The
Cancellation Division of the European Union Intellectual Property
Office (‘EUIPO’) dismissed the application. The EUIPO’s Board of Appeal
(‘BoA’) upheld the appeal and declared Orgatex’ RCD invalid. It
considered the views not to be consistent and representing at least two
different designs.
Orgatex appealed to the General Court.
The General Court’s decision The General Court dismissed the appeal (
T-25/23).
According to
Art. 3(a) CDR, a ‘design’ is
"the
appearance of the whole or a part of a product resulting from the
features of, in particular, the lines, contours, colours, shape, texture
and/or materials of the product itself and/or its ornamentation."
The
judges concluded from this provision that the appearance is the
decisive factor for a design and that its examination has to be limited
to the question whether the representation of the RCD shows the
appearance of a product or a part thereof. Observations by Orgatex on
the design during the application proceedings could be taken into
account only if they were apparent from the representation of the RCD.
Since
the representation of the design defined the subject matter of the
protection, the EUIPO and economic operators had to be able, for reasons
of legal certainty, to ascertain the design clearly and precisely.
As
a consequence, the judges deemed it necessary that the views showed the
appearance of a single or unitary product or a part thereof. They
coined the term ‘principle of unicity of design’ for this condition.
The judges held (para. 40 of the decision):
"There
can be no unicity of design if the views constituting the
representation as a whole are insolubly inconsistent or insurmountably
contradictory, so that the appearance of a single product cannot be
determined and, consequently, the representation does not allow a single
design to be clearly identified. Conversely, the unicity of the design
may be established despite minor discrepancies between the views,
strictly to the extent that those views can nevertheless be reconciled
in the sense of a unitary design. That being the case, the adjudicating
bodies of EUIPO are not obliged to consider all possible combinations
between the views provided by the applicant at the time of the
application, but only those combinations which seem logical and
plausible in the light of common experience."
The Court continued dealing with some general arguments from Orgatex.
BoA not bound by registration decision Although the EUIPO’s examiner reviewed whether the contested RCD fulfilled the requirements of
Art. 3(a) CDR
during the application process, the BoA was not bound by this
assessment in invalidity proceedings. Invalidity proceedings are
intended to remedy any errors made during the registration proceedings.
No principle of interpretation favourable to the holder
The
judges also refused Orgatex’ assertion that there was a ‘principle of
interpretation favourable to the holder’ in EU design law.
Orgatex relied on
Recital 24 of the CDR. It states that the registration process of an RCD
"should
present the minimum cost and difficulty to applicants, so as to make it
readily available to small and medium-sized enterprises as well as to
individual designers."
The Court found that this Recital did
not require a favourable interpretation of RCDs in invalidity
proceedings. On the contrary, the presumption of validity of an RCD in
infringement proceedings (
Art. 85(1) CDR) and the principles of legal certainty and sound administration required a strict examination of the grounds of invalidity.
The Court proceeded to review the RCD at hand:
Inconsistent views – Scenario 1
The
judges agreed with the BoA that it seemed logical and plausible that
views 1.1 and 1.2 showed the front face and views 1.3 and 1.4 the rear
face of the ground marking, each with a top view and a perspective view.
The lack of the contour lines in view 1.1, which were present
and highlighted in view 1.2 below, constituted an insoluble
inconsistency:
Similar inexplicable discrepancies existed for views 1.3 and 1.4:
Beyond
that, the judges found that the differences in the shades of the frames
between views 1.3 and 1.4 could not be explained solely by the
difference in perspective between an oblique side view in view 1.3 and a
plan view in view 1.4:
There
was no indication of a light source. While photographs of the real-life
product required a light source that might lead to different shades,
the same was not true for the computer-generated views of Orgatex’ RCD.
The latter did not require light exposure.
Even assuming that
the lighting was different, it would not explain the varying colour
gradation in view 1.3, which changed from a light grey in the lower left
to a darker grey in the upper right. Additionally, it changed in view
1.4 from a light grey throughout the upper part to a darker grey in the
lower part of the frame.
Inconsistent views – Scenario 2
The
BoA also considered the scenario (as asserted by Orgatex and assessed
by the EUIPO’s Cancellation Division) that view 1.1 showed the front
face and views 1.2, 1.3 and 1.4 the rear face of the contested design.
The
judges held that it was illogical and implausible that the RCD at hand
contained only one front view and three rear views. Nevertheless, even
assuming this was the correct way to assess the design, there would be
insoluble inconsistencies:
1. In the absence of a visible light
source, the different shades on the frames in views 1.2, 1.3 and 1.4
could not be explained. In particular, if views 1.2 and 1.4 showed the
product from the same angle, the shades should not differ:
2.
The contour lines around the inner (seemingly transparent) tile
differed. They were dotted in view 1.4 and continuous in view 1.2. In
addition, the contour lines in views 1.2 and 1.4 had the same intensity.
This was not true for view 1.3 where they were more visible on the
left-hand side than on the right-hand side.
Having submitted
pictures of the actual goods, Orgatex argued that the rear part of the
product had adhesive stripes, which explained the different contour
lines. The judges noted that these strips were not visible in the RCD
and the pictures of the actual product did not play a role in invalidity
proceedings. The examination of a design had to be carried out on the
basis of the representations recorded in the register. A comparison with
products actually marketed could be used only for illustrative purposes
to confirm conclusions already drawn from the assessment of the views
of the RCD. In any event, insoluble inconsistencies between registered
views could not be overcome by a comparison with real-life products.
Comment In design prosecution the principle is: Keep it simple and consistent.
1.
Simple means: Show only the product or product part that incorporates
the design to be protected. Avoid including additional items, a
background, any stylistic means (such as lighting or reflections) or
trade marks (in particular figurative marks).
Also, unless
necessary to obtain the desired scope of protection, filing a single
view can be sufficient. In the case above, it seems that views 1.2 or
1.4 would have adequately protected Orgatex’ interest in the designs.
2. Consistent means: If you are a lawyer and get pictures of the goods from your client, play a complex version of the game ‘
spot the difference’ between all views. If put together in one’s mind, the representations must form a coherent product design.
Even
minor discrepancies between the views should be avoided, even though
they do not necessarily lead to the invalidity of the design, provided
they can be explained, for instance by different lighting (for an
example see
here).