How will you attract users to your new app?

[Jeffrey K (Talkler Labs)]

Great statistic:

http://www.statista.com/statistics/157131/find-smartphone-apps-for-download/

...Suggests the best ways to help get our apps discovered is through #1 app store top rankings, or #2 app store search. Word of mouth is 3rd on the list, and only half as effective as the other two. 

Trouble is: We don't control app store rankings or search.