nesshan hugolina fabienna
Jenette Bregantini
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An article jumped out at me the other day. The title was, "Netflix acknowledges TikTok as competition for the first time." My first thought was, "How is TikTok a direct competitor to Netflix?" I would imagine Netflix counts as its competition the likes of Amazon Prime, HBO Max, Netflix, Apple TV, or even Disney+. They all invest in acquiring and producing long-form content.
Then I started to think about it. On a typical day, most of us wake up, open something like Whatsapp to check messages, or maybe Outlook to read our emails. Then perhaps we brush our teeth and then skim our Instagram feed while drinking coffee. Some of us load up a podcast on Spotify for our ride to work. If we have a few minutes, we watch a few TikToks before we start our workday. After working all day, we pick out another podcast for the ride home, check out some TikTok's while we eat dinner, binge watch a series on Netflix, and then go to bed.
Think about a typical workday. We sleep for an average of 8 hours, we work for another 8 and are left with only 8 for ourselves if we are lucky. That means that all of the web's entertainment apps compete to win their share of the remaining 480 minutes.
Netflix and TikTok focus on different types of screens and different types of content. While Netflix has a mobile app, they focus on the big screens in our homes with long-form content. TikTok is and always has been about smaller screens on mobile devices and short-form content.
And since long-form content on big screens has always been its focus, Netflix is winning in that arena. When we are home, in front of our TVs, we watch our favorite TV shows and movies. But the rest of the day, when we are not parked in front of our big screens, TikTok competes for our remaining hours on the small screen, minute by minute. We open the app in the morning, over lunch, in a slow meeting, even during a bathroom break. When you start adding up these minutes, they turn into hours, and when they do, Netflix has a new competitor.
Not only are TikTok and other social apps eating away at the edges of precious hours that used to belong to Netflix, but they are also stealing minutes right out of the middle of our big screen time. Do you ever start playing with your phone during the boring scenes, maybe checking out a few TikToks? Exactly.
Will TikTok ever make a more direct competitive move on Netflix? If that aligned with their strategy, it would require an investment in long-form content. They could take a similar approach to Instagram's IGTV. However, can Netflix make a similar move and invest in short-form content? I think this is one thing Netflix should consider if they want to compete with social apps like TikTok that are stealing away minutes by entertaining us in small bites on small screens throughout the day.
The question is, how? Netflix already has an abundance of content. I wonder if there is a way that this content can be repackaged in a different way that would match changing viewer habits. Could "snackable" content be formatted to suit the users who want to kill 10 minutes between meetings and don't have 2 hours watching a documentary?
I though I'd also give their customer support a go to let them know there's multiple people who wish to use their bunq account with Netflix. When I've told them that my bank was not in their iDeal list, their first question was "if by any chance your bank is Bunq Bank ?". So I think they're at least aware of the issue. ?
According to my support representative he "can see that right now that Bunq Bank doesn't have the requirements to pay our service yet". When I asked if he had any details for me so I could share them with bunq support I was told that "the true is that right now I don't have all the requirements that are needed but no worries we always keep track of all the contacts that we receive so now you we know your interest to pay using direct debit with Bunq Bank!".
@Xander Dat begrijp ik, maar ik heb de automatische incasso probleemloos over gezet van ING naar Bunq. Dus een wijziging, gn nieuwe aanmelding. Maar gezien Netflix in meer landen actief is vraag ik mij af in welk land door probleem zich voordoet....
The goal of the Netflix Open Connect program is to provide our millions of Netflix subscribers the highest-quality viewing experience possible. We achieve this goal by partnering with Internet Service Providers (ISPs) to deliver our content more efficiently. We partner with over a thousand ISPs to localize substantial amounts of traffic with Open Connect Appliance embedded deployments, and we have an open peering policy at our interconnection locations. If you are an ISP with a substantial amount of Netflix traffic, review this information to learn more about the program.
The Netflix Open Connect program provides opportunities for ISP partners to improve their customers' Netflix user experience by localizing Netflix traffic and minimizing the delivery of traffic that is served over a transit provider.
There are two main components of the program, which are architected in partnership with ISPs to provide maximum benefit in each individual situation: embedded Open Connect Appliances and settlement-free interconnection (SFI).
Open Connect Appliances can be embedded in your ISP network. Embedded OCAs have the same capabilities as the OCAs that we use in our 60+ global data centers, and they are provided to qualifying ISP partners at no charge. Each embedded OCA deployment will offload a substantial amount of Netflix content traffic from peering or transport circuits. Multiple physical deployments can be distributed or clustered on a geographic or network basis to maximize local offload.
If you have substantial Netflix traffic destined to your ISP customers, deploying embedded OCAs is usually the most beneficial option. However, embedded OCAs are not always deployed, depending on your traffic levels, data center limitations, or other factors.
Netflix has the ability to interconnect at a number of global data center facilities and public Internet Exchange fabrics as listed on our Peering Locations page. We openly peer with any network at IXP locations where we are mutually present and we consider private interconnection as appropriate. If you are interested in interconnection, please review the information on the Peering Locations page.
ISPs who do not currently participate in public peering might want to consider that a single IX port can support multiple peering sessions, providing direct access to various content, cloud, and network providers. In addition to Netflix, many large organizations such as Akamai, Amazon, Facebook, and Google/YouTube widely participate in public peering and combine to deliver a substantial percentage of traffic to a typical ISP.
From a connectivity standpoint, IX ports can be reached locally in a data center or via transport. We recommend as a detailed source of information that can help you find an IX that best meets your needs.
The following diagram shows an example of an OCA that is embedded in a partner network, in conjunction with SFI peering which is used to provide additional resiliency and to enable nightly content fill and updates.
In contrast, the next diagram shows an example of SFI (peering) without the deployment of embedded OCAs in the partner network. In this scenario, traffic is delivered to end users via SFI from Netflix appliances that are located in local IXPs, to avoid both the cost and congestion that is associated with transit.
Netflix is great at making content people love to binge watch and keep them coming back to the streaming service for new episodes. Is there a way to think like Netflix when it comes to your direct mail marketing strategy?
Netflix is a force with nearly 231 million global subscribers as of Q4 2022. The level of engagement it achieves makes it influential in direct mail marketing. The streaming service can influence consumer behavior based on the content it offers.
The Netflix Effect has several definitions, depending on the source. However, most agree it involves a surge in popularity surrounding brands, themes, products, or celebrities. This phenomenon shows how influential Netflix is, as it can shape trends and drive sales.
To take advantage of this effect, marketing teams often tap into Netflix and other streaming services to better understand their target audience. What is trending, and how do those trends relate to your brand? You can leverage that information to create data-driven campaigns.
You can also take this concept and tweak it to help you optimize your current campaigns, including those involving direct mail automation. The key is to focus on the most "binge-able" content across your marketing channels to see how direct mail can help drive higher conversion rates. Whether you have a successful podcast, video series, or blog, direct mail has a place in your omnichannel strategy.
A produced series could be a podcast, vlogs with the same host, a series of scheduled social media live streams, webinars, or AMAs (Ask Me Anything). These episodes are connected by an overarching theme and are unique, original content.
You could opt to use direct mail to send out save the date cards for webinars, podcasts, or social media live streams, or follow-ups in case anyone missed the event - with a link or QR code to watch a replay. You could also send out a postcard that sends people to a landing page with related content or a guide to everything they need to know about the topics presented in your produced series.
Send out a direct mail campaign that features personalized recommendations of things the customer might be interested in. Or, say a prospect attended a webinar, you could then send them a postcard that features a related eBook with a quick link or QR code for them to download it.
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