var text = 'Hello World!';
var div = document.getElementById('rollercoaster');
for(var i in text){
var letterSpan = document.createElement('span');
letterSpan.appendChild(document.createTextNode(text[i]));
letterSpan.style.fontSize = 10+5*(text.length/2-Math.abs(text.length/2-i))+'px';
div.appendChild(letterSpan);
}