Advertising

[yu27...@yorku.ca]

http://www.lehmanlaw.com/resource-centre/laws-and-regulations/advertising/advertisement-law-of-the-peoples-republic-of-china-1995.html
Chapter II Requirements of Advertising - Article 7

I found a law firm website where there is a list of advertising provisions or
requirments. Again, I think since our marketing strategy is a word of mouth,
do we really need to talk about advertising and promotions.

[Jane Lu]

We might have to incorporate some amount of advertising and promotions, just the type of channel we use. advertising can be store design, flyers, signs and promotion can be sales, they are all part of the marketing mix even if we are doing grassroot marketing. we might have to utilize some media to create initial brand awareness or even events/PR.

 

Jane

[Peter Lee]

Lululemon did trade shows when promoting in Japan. (They offered no discounts, which did do regret, since offering a discount just in the beginning would have helped getting people to try products)

On Tue, Mar 22, 2011 at 8:23 PM, Jane Lu <jingl...@gmail.com> wrote:

We might have to incorporate some amount of advertising and promotions, just the type of channel we use. advertising can be store design, flyers, signs and can be sales, they are all part of the marketing mix even if we are doing grassroot marketing. we might have to utilize some media to create initial brand awareness or even events/PR.

 

Jane

On Tue, Mar 22, 2011 at 6:19 PM, <yu27...@yorku.ca> wrote:

http://www.lehmanlaw.com/resource-centre/laws-and-regulations/advertising/advertisement-law-of-the-peoples-republic-of-china-1995.html
Chapter II Requirements of Advertising - Article 7

I found a law firm website where there is a list of advertising provisions or
requirments.  Again, I think since our marketing strategy is a word of mouth,
do we really need to talk about advertising and promotions.

--
Peter Lee