Lululemon PowerPoint
yu27...@yorku.ca
Peter I liked the PPoint you selected it is really nice and I think what's
missing is the two flags China's and Canada's, and the Lululemon logo. I do not
knwo if the combination of colours would be nice at the end. Will see!
I totally agree with you that a meeting before Wednesday would be much better.
I am available any time tomorrow, Sunday, and Tuesday. Monday (have a class
from 6 - 9 but can meet any time before.
I am attaching my powerpoint slides. Please, everyone take a look and let me
know if they are OK. As well I selected few youtube clips that I think are
relevant for our presentation (with a little comment next to a couple)
I am working on gathering more info. from GMID and will send them sometime this
evening.
Again, my cell # 647-779-2192 (call me any time today). I am off from work
today and you can call me either on my cell or home phone # 905-554-7575.
Eiman
sg.pet...@gmail.com
Thanks for the powerpoint slide. I will add it once I'm home. I am also researching market entry strategy + target market/positioning data
As for the slides, Jae is working on the design, as previously mentioned. He will be adding the colors, logos, flags and whatever
Sent from my BlackBerry® smartphone powered by Mobilicity
yu27...@yorku.ca
attaching the information plus the link of GMID where I found it.
COMPETITIVE POSITIONING
Judging from its rapid growth over the review period, Lululemon Athletica had
tremendous success despite the competitive, fragmented and aggressive retailing
environment which clothing and footwear specialists had to operate in. What has
allowed to company to perform efficiently is its unique positioning as it has
found a special niche in Canada. While technically-speaking, Lululemon markets
sports-related clothing, it does not position itself strictly as a sports
apparel retailer. The company�s products, initially inspired by yoga attire,
are worn by many of its customers as daily wear. Industry analysts indicate,
however, that the company�s positioning is somewhat precarious, as strong
demand for Lululemon�s specialised apparel might prove to be a fashion fad.
This is especially true as the economic downturn forced many Canadians to
revise their spending habits which made C$50 yoga leggings all of a sudden less
attractive. The company believes, however, that the demand will weather the
economic storms and increase thereafter, as more people gain an interest in a
healthy lifestyle and fitness. Furthermore, Lululemon is expanding its
assortment to include a greater variety of sportswear, as well as clothing for
dance and other activities.
Summary 3 LululemonAthletica Inc: Competitive Position 2009
Channel %share Rank
Clothing and footwear specialist retailers 0.3 8
http://www.portal.euromonitor.com.ezproxy.library.yorku.ca/Portal/ResultsList.aspx
Hope this helps
I will still look up more specific info. RE: the market in Shanghai
sg.pet...@gmail.com
That's great stuff you've found. I was also gonna check Euromonitor later today
yu27...@yorku.ca
they can e-mail their stuff if they cannot come to meet.
Please let me know
Vicky Giang
to meet (otherwise it may be pointless). Let me know.
(What about Jing's PPT? =P. I liked the background on that one too but
we just have to change the purple (which I can do easily) -- doesn't
matter though, that's the least of our worries lol)
Vicky
On Mar 11, 4:12 pm, yu273...@yorku.ca wrote:
> Anyone would like t meet tomorrow or Sunday. I know some of us are working, but
> they can e-mail their stuff if they cannot come to meet.
>
> Please let me know
>
>
>
> > Hope this helps
>
> > I will still look up more specific info. RE: the market in Shanghai
>
Eiman Fakhri
> Date: Sat, 12 Mar 2011 15:50:10 -0800
> Subject: Re: Lululemon PowerPoint
> From: v.g...@gmail.com
> To: international-ma...@googlegroups.com