No doubt, Grishin has no objection to the abundance and not urge hunger. The idea is to increase consumption of material blat is not suppressed spiritual needs. "...in order to use the multitude of things people should be able to use, i.e. it needs to be highly cultural..." - wrote K. Marx. Probably, the concept of "degree of culture" and "the ability to use" included here is not only the ability, to operate a cultural thing, not just conscious, respectful attitude towards it as a result of human labour, but also the ability of a person to determine things its proper place in the hierarchy of life values. What explains the reverence for things that we now often see in their children? Where is the source of spirituality, sometimes even militant? Probably, there is not one cause. Often "materialism" being sown in the minds of young people by parents. How does it happen? Is it always the same? In cases where the source is not family that can family make to arm children against attack "materialism"? And what are generally our perspective on this?