Performance Insights

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Instant BQML Users

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May 15, 2024, 11:00:45 AMMay 15
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Hi everyone,

Just wanted to give you a heads-up about a cool new analysis in the recently released V9 pipelines for Instant BQML & Instant Vertex:

Instant performance insights for your models!

We've added an "Insights" job that gives you a quick, easy-to-understand analysis of your model's predictions. It shows you the conversion rates for high, medium, and low propensity scores, so you can instantly see how your campaigns are performing.

performance_insights.png

Why this matters:
  • Faster testing: See the effectiveness of your audience segments more quickly, helping you prove the value of using machine learning for marketing.
  • Easier decision-making: Get clear insights to make informed choices about your marketing strategies.
Want to upgrade? Check out the Upgrade Guide on the Resources page.

Let us know if you have any questions, comments, or feedback.

Thanks and have a great day!

Karen Han

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Aug 2, 2024, 6:52:43 PMAug 2
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Hi,

I'm seeing "There is no data to display" even though there is data in other tables. Attached is a screenshot for reference. Is this normal?
Screenshot 2024-08-02 185106.png

Instant BQML Users

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Aug 2, 2024, 7:26:42 PMAug 2
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Thanks for your email. I understand you're not seeing data in the performance_insights table and are wondering why that may be happening.

The training pipeline needs to build a successful model and the prediction pipeline needs to run successfully for approximately 2-4 days before the report becomes available in BigQuery. This is due to the analysis that is being done to calculate the performance_insights based on the user property field in the GA4 BigQuery export and that can take a couple days before showing up in the dataset. Take a look at the Insights query in CRMint or review the actual query run in BigQuery by analyzing the Project History (like in this screenshot).

Please let me know if you have any other questions or if you still don't see the data after a few days.

Thanks again.

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