Instant BQML

[Renata Barbalat]

Has anyone experienced an increase in session count from desktop with a decrease in conversion rate after implementing Instant BQML?

[Pat Grady]

I believe the default measurement payload includes a session id, this will increment season count in most cases, and will impact various engagement metrics. 

I recommend removing the session id from the MP payload. I forget where you can edit that in the CRMint config, but this is in the iBQML prediction pipeline JSON: (highlighted)

{

            "description": null,

            "value": "{\n \"app_instance_id\": \"${app_instance_id}\",\n \"timestamp_micros\": \"${last_event_timestamp}\",\n \"consent\": {\n \"ad_user_data\": \"GRANTED\",\n \"ad_personalization\": \"GRANTED\"\n },\n \"events\": [\n {\n \"name\": \"${parameter_name}_iBQML\",\n \"params\": {\n \"value\": \"${e_value}\",\n \"session_id\": \"${session_id}\"\n }\n }\n ]\n}",

            "label": "GA4 Measurement Protocol JSON template",

            "is_required": false,

            "type": "text",

            "name": "template"

  }

I think you should remove the session id and all will be well with your GA data.

Pat Grady

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On Tue, May 27, 2025, 1:36 PM Renata Barbalat <rbar...@genesco.com> wrote:

Has anyone experienced an increase in session count from desktop with a decrease in conversion rate after implementing Instant BQML?

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[Tyrone Schiff]

As of Version 1.7 (4/17/2025), the event measurement protocol payload was removed in favor of only the user property measurement protocol payload for audience segmentation purposes. According to the changelog:

• Removal of Events to GA4 Job: The job responsible for sending measurement protocol events to Google Analytics 4 has been removed from the default pipeline configuration. This change is intended to eliminate any potential influence on standard GA4 reporting. Users who wish to utilize predicted values for Value-Based Bidding (VBB) or similar tactics requiring event transmission to GA4 will now need to explicitly add this job back into their pipeline setup.

I'd suggest upgrading your pipelines. 

To view this discussion visit https://groups.google.com/d/msgid/instant-bqml-vertex-users/CAGC3gsvQHMR0DVp5H1LPZ4zsExN--NPwaL6tNr69fCSGJQUNuA%40mail.gmail.com.

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Tyrone M Schiff | 847.322.5420

[Renata Grodetzky Barbalat]

Thank you, Pat and Tyrone for your responses.

We are using iBQML to generate audiences that are being used by Google Ads, so I'll need to add this job back. 

Is there a way to filter out the "inflated sessions" so I can get accurate numbers? 

Thank you,