Little Caesars' Success: Powered by Google Cloud AI
Instant BQML and Vertex
Hi everyone,
I'm excited to share this newly highlighted success story showcasing how Little Caesars leveraged Google Cloud's AI capabilities, specifically Google Analytics 4, BigQuery, BigQuery Machine Learning, and Instant BQML, to optimize their Ramadan marketing strategy.
By analyzing first-party data and building custom predictive models, Little Caesars achieved significant results, including a 38% decrease in cost per click, a 35% increase in return on ad spend, and a 151% increase in average order value. This demonstrates the power of data-driven, AI-powered marketing during key seasonal periods.
Please take a moment to review their success story and share it with your teams and networks.
If you're interested in learning more about Instant BQML and how it can help you achieve similar results, please visit: https://instant-bqml.appspot.com/resources
Feel free to reach out if you have any questions or feedback. Have a great day!
Carlos Vollbracht Serpa
Carlos Vollbracht
Enterprise Account Executive
Google Cloud
The next big thing is here. April 9-11 in Las Vegas.
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