PUMA’s Success with Instant BQML

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Instant BQML and Vertex

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Nov 12, 2024, 8:04:41 AM11/12/24

to Instant BQML and Vertex, Instant BQML and Vertex Certified Users, instant-bqml-v...@googlegroups.com, Instant BQML and Vertex Dash Users, Instant BQML and Vertex Users, instant-bqml...@googlegroups.com

Hi everyone,

I'm excited to share this newly published Google Cloud blog post, highlighting how PUMA used Instant BQML to launch into machine learning and boost both marketing performance and customer engagement.

Notably, PUMA saw a 4.6% increase in conversion rate and a 6% boost in average order value (AOV) by using Instant BQML segmentation to build more targeted audience models.

Please take a moment to read the post and share it widely with your teams and networks.