Missing Marketing Objectives for GA4

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Tom Butkevich

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Apr 14, 2026, 9:41:42 AMApr 14
to Instant BQML and Vertex Users
On the updated Instant BQML web site (https://instant-bqml.appspot.com/), there are only two available marketing objectives:
  • Purchase Propensity
  • Event Propensity
These original marketing objectives are not available since the release of the new version:
  • Product Propensity
  • Destination Propensity
  • Repeat Purchase Propensity
  • Custom Dimension Propensity
Can these be re-added back to the Instant BQML tool at https://instant-bqml.appspot.com/?

Thanks.

Tom Butkevich

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Jun 15, 2026, 3:50:03 PM (5 days ago) Jun 15
to Instant BQML and Vertex Users
Hello Google Team,

Will the the original marketing objectives become available?   Since the release of the new version, these are not available on iBQML.
  • Product Propensity
  • Destination Propensity
  • Repeat Purchase Propensity
  • Custom Dimension Propensity
Thanks, Tom
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