youreveryday family shenanigans, but sprinkled with fairy dust. we're talking about taking those regular moments and zhuzhing them up. because why not? with a dash of sparkle, a pinch of pizzazz, and a whole lot of "heck yes," we're on a mission to make the mundane moments magical. so come on, let's make every day feel like a confetti-filled, dance party in the bathroom kind of day.
hola, beautiful humans. say hello to a fresh take on oral care that's all about the good vibes. we're the ones, mixing up delightful ingredients that'll have you doing a happy dance on your way to the sink. seriously, our stuff is so yummy, you'll be looking for excuses to get to the bathroom. it's like a little party, and your teeth are the guests of honor. so, let's turn those daily routines into "can't-wait-to-get-started" rituals. because with us, every swish, brush, and rinse is a reason to smile.
We are pausing hello while we get ready to launch something even better. We have loved having you a part of this community, and we want to thank you for all you have done to make hello a special place. Thank you for being you.
"Hello" is a song recorded by English singer-songwriter Adele, released on 23 October 2015 by XL Recordings as the lead single from her third studio album, 25 (2015). Written by Adele and the album's producer, Greg Kurstin, "Hello" is a piano ballad with soul influences (including guitar) and lyrics that discuss themes of nostalgia and regret. Upon release, the song garnered critical acclaim, with reviewers comparing it favourably to Adele's previous works and praised its lyrics, production and Adele's vocal performance. It was recorded in Metropolis Studios, London.
"Hello" was a massive global success, topping the records charts in a record-setting 36 countries, including in the United Kingdom where it became Adele's second chart topper, following "Someone Like You", and had the largest opening week sales in three years. In the United States, "Hello" debuted atop the Billboard Hot 100, reigning for ten consecutive weeks while becoming Adele's fourth number-one single on the chart and breaking several records, including becoming the first song to sell over a million digital copies in a week. By the end of 2015, it had sold 12.3 million units globally (combined sales and track-equivalent streams) and was the year's 7th best-selling single while it stands as one of the best-selling digital singles of all-time.[3]
The accompanying music video was directed by Xavier Dolan and co-stars Adele and Tristan Wilds. It broke the Vevo and YouTube records for achieving over 27.7 million views within a 24-hour span, and the record for the shortest time to reach one billion views (87 days) respectively.[4] "Hello" broke the iTunes records for being number 1 in most countries (102 countries).[5] The music video for the song received seven nominations at the 2016 MTV Video Music Awards, including Video of the Year and Best Female Video.[6] At the 59th Annual Grammy Awards, "Hello" won three awards: Record of the Year, Song of the Year, and Best Pop Solo Performance.[7] The song also won the Brit Award for British Single,[8] and APRA Award for International Work of the Year.[9]
"Hello" was written by Adele and Greg Kurstin and produced by Kurstin, who also played bass, guitar, drums, piano and keyboards, while Adele played drums.[11] "Hello" was written in Chiswick, London, something not normally done by Adele, who said she likes to write her music at home.[12] The writing process for the song was slow, taking six months to complete. Initially Adele and Kurstin started writing the first verse; finishing half of the song, six months later Adele contacted Kurstin to finish the song with her, with Kurstin stating he was not sure "if Adele was ever going to come back and finish it."[13]
Lyrically, the song focuses on themes of nostalgia and regret, and was seen as a follow-up to her single "Someone like You" appearing to reflect on a failed relationship. The song's lyrics were also seen as being conversational, revolving around "all the relationships of her past", ranging from friends, family members and ex-partners.[16] Speaking on the song's lyrical content, Adele told Nick Grimshaw on The Radio 1 Breakfast Show: "I felt all of us were moving on, and it's not about an ex-relationship, a love relationship, it's about my relationship with everyone that I love. It's not that we have fallen out, we've all got our lives going on and I needed to write that song so they would all hear it, because I'm not in touch with them."[17] According to Adele, the line "Hello from the other side" signifies "the other side of becoming an adult, making it out alive from your late teens, early twenties."[13]
On 18 October 2015, a 30-second clip of "Hello" was played during a commercial break on The X Factor in the United Kingdom. The commercial teased what was then new material, with her vocals accompanied by lyrics on a black screen.[18] Josh Duboff of Vanity Fair wrote that "the Internet collectively lost their minds" after the broadcast of the trailer.[19]On 22 October, Adele announced the upcoming release of 25 to her fans on Twitter. She also shared that "Hello" would be released on 23 October as the lead single off of the album.[20][21][22]On 23 October, Adele joined Nick Grimshaw's show on BBC Radio 1 for the song's premiere.[23][24]
"Hello" received universal critical acclaim.[25][26][27][28] Alexis Petridis of The Guardian described it as "a big ballad, but a superior example of its kind", and opined that the song is "precisely the kind of lovelorn epic ballad that made Adele one of the biggest stars in the world."[29] Writing for The Independent, Emily Jupp stated in her review of the song that it "might not be groundbreaking, but Adele's return with her familiar, smoky sound is very welcome". She called it an "'if it ain't broke' ballad" and said: "Adele does what she does best, belting out emotional tales of love and loss much the same as with her last album, 21, but this time, with a little more self-forgiveness."[30]
Greg Kot of the Chicago Tribune wrote: "Lyrics that work best when they zoom in on personal details match her combination of vocal power and restraint."[31]Neil McCormick from The Daily Telegraph called it "a beautiful song of loss and regret", adding that "it takes a grip on the kind of memory every listener holds somewhere in their heart and merges it with Adele's own drama."[10] Rolling Stone ranked "Hello" at number 6 on its year-end list to find the 50 best songs of 2015.[32] Several publications have commented on similarities in the theme of the song and accompanying video with that of "Hello" by American singer Lionel Richie.[33][34]
In 2021, Parade ranked the song number 12 on their list of the 25 greatest Adele songs,[35] and in 2022, American Songwriter ranked the song number three on their list of the 10 greatest Adele songs.[36]
The song also debuted at number one in Belgium, Czech Republic, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lebanon, Luxembourg, The Netherlands, Norway, Portugal, Scotland, Slovakia, Spain and Switzerland.[41]
In Australia, "Hello" entered at the top of the ARIA Singles Chart on 31 October 2015, selling over 59,075 units, which earned the song a gold certification in its first week. The song also became the second fastest-selling single of the year, behind Wiz Khalifa's "See You Again".[42] It marked Adele's second number-one single on the ARIA Singles Chart following 2011's "Someone like You".[43] The single stayed atop the chart for a second week and was certified platinum selling over 70,000 units.[42] On 20 March 2017, Hello re-entered the chart at number 50 and has so far been certified 7 platinum for sales over 490,000 units.[44]
In the United States, "Hello" debuted at the top of the Billboard Hot 100 on 2 November 2015, for the chart dated 14 November 2015, becoming only the 24th song to debut at number one. "Hello" started at number 49 on the Radio Songs chart, after three days of release. In its first full week of airplay, it rose from 45 to 9, up 146% to 70 million all format audience impressions. The track started at number one on the On-Demand Songs chart with a record 20.4 million on-demand streams, becoming her first number-one song on the chart. "Hello" entered at the top of the Digital Songs chart with sales of 1,112,000, becoming the first track to sell over one million digital copies in a single week and almost doubling the record for the most downloads sold in a week, previously held by Flo Rida's "Right Round", which sold 636,000 downloads in the week ending 28 February 2009. "Hello" started with 61.6 million US streams, becoming her first number-one song and the second greatest weekly total on the Streaming Songs chart, behind Baauer's "Harlem Shake", which registered 103 million streams on week of 3 March 2013.[46] "Hello" is the first song to sell more than a million digital copies in a single week and the third highest weekly sales total since Nielsen SoundScan began tracking sales in 1991. Only Elton John's "Candle in the Wind 1997/Something About the Way You Look Tonight" has sold more in a single week, selling 3.446 million copies in its opening week and 1.212 million copies in its second week.[47]
"Hello" debuted at number one on the Canadian Hot 100 on 3 November 2015, for the chart dated 14 November 2015, selling 140,000 copies and outsold Justin Bieber's "Sorry", which sold 40,000 units the same week. The song was streamed 4.79 million times in its first week, setting a record for the most streamed track in a single week in Canada.[56]
"When I heard the song I saw a story right away. [The video] is highly unoriginal. The lyrics are 'Hello, it's me' and then you see someone picking up a phone. I'm not good at imagining super conceptual videos. I just thought it would be nice to have her walk around the house and make phone calls and end up in a forest, with maybe some flashbacks in it."
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