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[Saurabh Cloudas]

Somehave even turned entrepreneurs through the launch of their eponymous brands, building multi-million dollar empires from it. Examples of successful influencers-turned-entrepreneurs include: Yoyo Cao, who started her own clothing label Exhibit and an online content platform that tackles anything on the fashion, beauty and lifestyle front; Lena Kamarudin who started her very own bohemian label luula and helms the Keropok Aunty Indonesian snack brand that is hosted at Sabar Menanti, there has been no stone left unturned.

But in the last year or so, a new crop of influencers has emerged, threatening the existence of the current quintessential influencer whose life chronicles a constant stream of unboxing videos and exclusive parties.

It all started when fashion label Calvin Klein brought in Lil Miquela for a short advertisement which featured her kissing model Bella Hadid for a few seconds, sending everyone on social media into a frenzy.

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