Mathrubhumi Azhchappathippu (English: Mathrubhumi Illustrated Weekly) is an Indian general interest weekly magazine published by the Mathrubhumi Printing and Publishing Company in Kozhikode. The Malayalam language magazine started publishing on 18 January 1932.[1][2]
The magazine carries political commentaries, literary works and columns on science, films and literature. Prominent writer Ramachandra Guha, biologist Krishna Anujan, E P Rajagopalan are among the columnists.
Kerala as a region has a strong association with the Indian freedom movement of the early to mid 20th century . In 1942 the Mathrubhumi editor K. A. Damodara Menon was arrested for his role in the Quit India movement.[6] The arrest by British backed Indian officials came alongside a slew of actions including the deportation of Swadeshabhimani Ramakrishna Pillai in 1910, the banning of Kesari in 1930, and the confiscation of the properties of Malayala Manorama in 1938. Mathrubhumi Illustrated Weekly was a touchpoint for the movement supporting the dismantling of British Raj in India and played a significant role in the eventual resolution proposal. The Congress working committee met at Wardha in 1942 adopting a resolution to demand complete independence from the British Government. This draft proposed large scale protests and riots if the British did not accept the demands. It was eventually passed in Mumbai.[7]
Kamalram Sajeev, who served as the editor of the weekly for 15 years, resigned from the weekly due to the controversy related to Meesha. After Ram's resignation, copy editor Manila C Mohan also left Mathrubhumi.[24][25][26]
The magazine is distributed in both physical and digital editions, with subscriptions offered both domestically and internationally. It is released Weekly to outlets across the Kerala region and can be found throughout India at particular retailers. In the region and beyond, the publication is printed in the local language of Malayalam. The magazine has an estimated circulation of 60,000 copies sold each week and an approximate readership of 300,000.[27]
Mathrubhumi Illustrated Weeklyhas been the number-one literary weekly in Malayalam since its launch in January 1932.[28] Its focus on literature remains the core of the publication, but over time its focus has shifted slightly to current affairs and interviews in order to remain relevant to the intellectual population of Kerala where the magazine is circulated most heavily.
The Mathrubhumi Group is all set for some structural changes. The company is separating its periodical and magazine business from the mainline print business and it has appointed Sunil Nambiar to head the vertical's pan-India operations.
Nambiar says, "Mathrubhumi as a group has got tremendous amount of potential, especially the women's magazine called Grihalakshmi. Effective November 1, the so-far monthly magazine has been made a fortnightly to take on the competition. I am looking forward to strengthening the vertical further, driving more profitability in the coming years."
He brings to the table more than 20 years of experience in the marketing, advertising, event management, PR, general administration, recruitment and training spaces, with in depth industry exposure in media, office automation, education and service industries.
In his last stint, Nambiar was with Mangalam Group of Publications as vice-president, marketing. He joined the company in July, 2012 and was responsible for advertisement revenue generation, brand development, planning and execution of all market oriented activity, strategic marketing plans, budgeting and overall monitoring of sales and marketing functions of the group in Kerala, New Delhi, Mumbai, Chennai, Bengaluru and UAE markets.
i'd say, perhaps, no need to be hard on yourself; maybe that what you see now in mathrubhumi weekly is not what a seasoned mathrubhoomi weekly would expect; this, i reckon, is despite the 'global perspective' the editorial team has these days. space/time/memories/nostalgia/longing for/surviving in a different space/relation to space, culture,are all quite complex.don't you think so?
Hi Nameless,
Yes, my fondness for the space and time was what I wanted record with minimum words. But the underlying dynamic, as you say is quite complex. Bringing that over in the narrative scheme of a casual blog might achieve neither.
Just to carify the last point - judging Mathrubhumi's vitality from a remote frame of reference may not make much sense, especially when I can't but notice long gaps in their worldview ('global perspective')!
'Mathrubhumi'is from another place and time..that I'm scared to re-visit..lest all those faded black & white images be replaced with technicolor...
Your post evoked such a strong sense of nostalgia..I don't know what to say.
Thank you
Wandoor (Malappuram): The American literary magazine 'The Sun' gave Rs 1 lakh as remuneration to a Keralite girl for her articles during lockdown. Liya Shanavas, a plus two student, is the young writer who was honoured by the international publication.
Liya started writing after class 10. During the COVID lockdown, she completed a novel titled 'Okayed' and posted the three chapters in the website called 'Wattpad'. On seeing this, two American publishing companies contacted Liya and informed that they can publish her novel if she paid them an amount. However, Liya turned down their offer.
Meanwhile, John Esley of BookLeaf Publishing called Liya to appreciate her and also sent her the links of two publications, One Story and The Sun. Following this, Liya penned articles titled fear, poverty, work, boyfriend and girlfriend and sent them to both publishing groups.
When One Story rejected her articles, The Sun published her works and also paid her Rs 1 lakh as remuneration. A plus two student of Manjeri Science Institute, Liya wishes to work in the health sector in future. Liya is youngest daughter of Cherukode native Shanavas, an expat, and Rajula.
Kathakal, Kavithakal, Articles, Katha, Kavitha, Vayanakar Ezhuthunnu, Pusthaka Niroopanam, Pusthakakkuripukal, Mathrubhasha Malayalam, Second Language,College Magazine, Bala Pamkthi, Charithrapatham,True Copy etc.
Launched on 18th of January, 1932 Mathrubhumi Illustrated Weekly is the number-one literary weekly in Malayalam. Through all these years the magazine has served the task of bringing out the best in Malayalam Literature.
The campaign, first against the noveland now against Mathrubhumi, has sowed the seeds of a fierce Hindu consolidation that the BJP hopes will give it rich dividends in the upcoming Lok Sabha elections, in which it aims to win 12 of the 20 seats in the state.
The Delhi unit of the NSS is at the forefront of the campaign against the Mathrubhumi group of publications. They entered the scene after the magazine discontinued the serialised novel after right-wing outfitsthreatened the author and his familyand protested against Meesha.
KR Pramod, a spokesperson for the Mathrubhumi group of publications, admitted that the count of the copies sold had dropped since the campaign was launched, but Mathrubhumi has no immediate plans to launch a counter campaign.
Mathrubhumi Managing Director MP Veerendrakumar said the campaign against the daily was because of the strong stand it has taken on various subjects. He asserted that the newspaper, which is going to celebrate its centenary in five years, will not be cowed down by threats and intimidation, and that Mathrubhumi had survived all the attacks it had faced in its 95-year existence.
The BJP has denied any involvement in the campaign, though it is its direct beneficiary. Party spokesperson MS Kumar said that neither the party nor the Sangh Parivar could be blamed for the social media campaign against the daily.
Writers and social critics have called the campaign a direct attack on the freedom of the press. Noted poet Sachidanandan said it was also an attack on the rights of the people to read what they want to, and that the move against the Mathrubhumi was part of the countrywide hate campaign unleashed by the Sangh Parivar.
Sachidanandan added that he was surprised to see this kind of intolerance gaining ground in Kerala, as the state had made great social advancements with various renaissance movements led by reformers such as Sree Narayana Guru and Ayyankali.
Conceived as the mouthpiece of India's freedom movement, Mathrubhumi is one of the front-runners among the Malayalam newspapers. The first copy of Mathrubhumi was published on 18th of March 1923 -- the day before the first anniversary of Mahatma Gandhi's arrest for the first time by the British police.Led by K.P.Kesava Menon, the prominent freedom fighter, as Editor and K. MadhavanNair as Managing Director, Mathrubhumi was envisaged for spreading the message of the great National Movement. In the beginning, the paper was published a week and had just one edition from Kozhikode (Calicut). A newspaper born out of relentless passion of freedom fighters, Mathrubhumi went on to become an inalienable part of Kerala's social fabric.
The history of Mathrubhumi is synonymous with the history of the state's freedom movement, and that of Indian National Congress. Before Mathrubhumi came into being, there were four Malayalam News Papers ('Kerala Patrika', 'Kozhikodan Manorama' , 'Kerala Sanchari ' and 'Mithavadi ') and three English News Papers ('Champion', 'West Coast Reformer 'and 'Spectator'), which were being published from Kozhikode. But none of these papers favoured the freedom movement spearheaded by the Congress. Instead, they supported the British Rule.
K.P Kesava Menon, who was then Secretary of Kerala State Congress Committee, realized the urgent need for a pro-freedom movement publication from the Malabar region. And he, along with his confidants like K.Madhavan Nair, Kuroor Neelakandan Nampoothirippad, K. Kesavan Nair and P. Achuthan, resolved to register The Mathrubhumi Printing and Publishing Company Limited with an authorized capital of Rs.1, 00,000/- in 20,000 shares of Rs.5/- each. However, the Company was able to collect an amount of Rs.15, 000/- only. And the registration took place on 15th of February 1922.
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