It's time to get the VRM idea into working, consumer-userable code and
start testing it in the marketplace. Likely no one is in a better position
than Doc Searls to do this. The whole field of dynamic, negotiated pricing
and terms is enabled by the public network; Goggle uses it for
advertising; let's start using it in the content world.
Do you think consumers are ready to participate in a world of infinitely
negotiable pricing and terms? How will vendors respond? What are the
implications on antitrust laws regarding retail pricing?
-- bill densmore