Fwd: {JTM} Nielsen estimates 362,000 Britons behind the Times paywall

[Bill Densmore]

Sent from my iPad

Begin forwarded message:

From: "Chris O'Brien" <chobr...@gmail.com>
Date: October 26, 2010 3:28:56 PM EDT
To: Tish Grier <tish...@yahoo.com>
Cc: Bill Densmore <mediag...@journ.umass.edu>, jtm...@googlegroups.com
Subject: Re: {JTM} Nielsen estimates 362,000 Britons behind the Times paywall

I'm at a PayPal conference in SF today. One of the guests on stage was a Financial Times exec. She said they have 89,000 digital subscribers out of 2.8 million registered users online. Today, one-third of of their online revenue comes from content sales. 

In a few months, they're going to introduce a PayPal driven features that allows people to send a full story to a friend for a small fee.

"When it comes to news, it’s clear that advertising alone won't cut it," the FT exec said. "But it’s clear that people are willing to pay for the right content when it’s properly priced."

Sorry, missed her name...

Also, they demo'd a GigaOm PayPal feature that asks people to click on their exclusive reports (GigaOm Pro) and pay 49 cents to read them.

Chris O'Brien

San Jose Mercury News

On Tue, Oct 26, 2010 at 7:46 AM, Tish Grier <tish...@yahoo.com> wrote:

Thought some of you might find this info of interest:

http://blog.nielsen.com/nielsenwire/online_mobile/nielsen-estimates-362000-britons-behind-the-times-paywall


Could it be that paywalls actually work in some instances??

Best,
Tish

 Social Media Strategist, Community Developer/Manager, & Professional Blogger
site:       http://www.tishgrier.com
media blog: http://spap-oop.blogspot.com
LinkedIn:   http://www.linkedin.com/in/tishgrier
land: 413-203-1339
cell: 413-265-1500



----- Original Message ----
From: Tom Stites <t...@tomstites.com>
To: Josh Wilson <jos...@artsandmedia.net>
Cc: Bill Densmore <mediag...@journ.umass.edu>; jtm...@googlegroups.com;
"Outing, Steve -- Steve Outing" <st...@poynter.org>; st...@outing.us; Chris Peck
<chrisp...@yahoo.com>; Martin Langeveld <lange...@comcast.net>;
chobr...@gmail.com; "O'Brien, Chris" <COB...@mercurynews.com>
Sent: Sat, October 23, 2010 5:11:13 PM
Subject: Re: {JTM} Re: RESEARCH: Steve Outing has created a public Facebook
Group to consider ideas for "membership models" supporting journalism

Friends -- Josh is right that Banyan has been planned as a consumer co-op from
Day One, and Bill is right that we're giving the co-op structure a lot of
thought right now.  For anyone who'd like to see Banyan's planning, I've just
updated this page on the Banyan site:
http://banyanproject.com/index.php?title=Co-op_Ownership .

Tom

On Oct 23, 2010, at 3:08 PM, Josh Wilson wrote:

> Tom has envisioned Banyan as a classic consumer co-op, and it's a very powerful
>idea, with lots of precedent outside the media world.
>
> I'm personally fascinated by the producer's co-op model, to directly empower
>the news producer outside of the traditional newsroom. Similar to a farmer's
>co-op, where everyone's an independent operator and they go in on central
>services -- marketing, bookkeeping, a truck fleet to do distro.
>
> These are powerful and even obvious models that are seriously untapped in the
>journalism sector. The reason, I think, is folks are too vested in the ad model,
>and the investment side of the media world doesn't know how to take the risk
>that a co-op represents.
>
> jw
>
>
>
> On Oct 23, 2010, at 11:34 AM, Bill Densmore wrote:
>
>>
>> Ooops! Forgot the link to Peck's Next Newsroom. Follow the links on the right
>>rail to get to discussions about ownership forms:
>> http://www.newshare.typepad.com/jtmnextnewsroom
>>
>> --
>> You received this message because you are subscribed to the Google Groups
>>"Journalism That Matters" group.
>> To post to this group, send email to jtm...@googlegroups.com.
>> To unsubscribe from this group, send email to
>>jtmlist+u...@googlegroups.com.
>> For more options, visit this group at
>>http://groups.google.com/group/jtmlist?hl=en.
>>
>
> --
> You received this message because you are subscribed to the Google Groups
>"Journalism That Matters" group.
> To post to this group, send email to jtm...@googlegroups.com.
> To unsubscribe from this group, send email to
>jtmlist+u...@googlegroups.com.
> For more options, visit this group at
>http://groups.google.com/group/jtmlist?hl=en.
>
>

--
You received this message because you are subscribed to the Google Groups
"Journalism That Matters" group.
To post to this group, send email to jtm...@googlegroups.com.
To unsubscribe from this group, send email to
jtmlist+u...@googlegroups.com.
For more options, visit this group at
http://groups.google.com/group/jtmlist?hl=en.




--
You received this message because you are subscribed to the Google Groups "Journalism That Matters" group.
To post to this group, send email to jtm...@googlegroups.com.
To unsubscribe from this group, send email to jtmlist+u...@googlegroups.com.
For more options, visit this group at http://groups.google.com/group/jtmlist?hl=en.

I'm