Dynamic pricing emerging as Internet commerce tool

[Bill Densmore]

From On The Media, WNYC, New York:

BELOW FROM:
http://www.onthemedia.org/transcripts/2010/12/17/06

Dynamic Pricing / December 17, 2010

One way retailers are trying to maximize profits this holiday season is through
"dynamic pricing," whereby the price of an item is based on what the seller
thinks the consumer is willing to pay. Slate.s Annie Lowrey says that retailers
use your browsing history, your purchase history, and even your browser type to
guess how deep your pockets are.