3d Visual Elements

[Stefanie Mordaunt]

Differentelements can express qualities such as movement and rhythm, space and depth, growth and structure, harmony and contrast, noise and calm and a wide range of emotions that make up the subjects of great art.

Line is the foundation of all drawing. It is the first and most versatile of the visual elements of art. Line in an artwork can be used in many different ways. It can be used to suggest shape, pattern, form, structure, growth, depth, distance, rhythm, movement and a range of emotions.

There are two basic types of pattern in art: Natural Pattern and Man-Made Pattern. Both natural and man-made patterns can be regular or irregular, organic or geometric, structural or decorative, positive or negative and repeating or random.

Texture is the surface quality of an artwork - the roughness or smoothness of the material from which it is made. We experience texture in two ways: optically (through sight) and physically (through touch).

Physical Texture: An artist may paint with expressive brushstrokes whose texture conveys the physical and emotional energy of both the artist and his/her subject. They may also use the natural texture of their materials to suggest their own unique qualities such as the grain of wood, the grittiness of sand, the flaking of rust, the coarseness of cloth and the smear of paint.

Two-Dimensional Form constructs the illusion of 3D in 2D media by a skilful manipulation of the visual elements. Perspective drawing, trompe l'oeil [1], 3D computer graphics programs and holograms are examples of 2D form.

Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, arranging them according to principles of design. These elements and principles together form the building blocks of visual design, and a firm understanding of them is crucial in creating a visual design of any product.

Although simple, lines can possess a large variety of properties that allow us to convey a range of expressions. For example, lines can be thick or thin, straight or curved, have uniform width or taper off, be geometric (i.e., look like they are drawn by a ruler or compass) or organic (i.e., look like they are drawn by hand).

We tend to identify objects by their basic shapes, and only focus on the details (such as lines, values, colours and textures) on closer inspection. For this reason, shapes are crucial elements that we designers use for quick and effective communication.

Some designs make use of negative space to create interesting visual effects. For example, the famous World Wide Fund for Nature (WWF) logo makes use of the confusion between positive shape and negative space to create the image of a panda.

Volume applies to visuals that are three-dimensional and have length, width and depth. We rarely use volume in visual design, because most digital products end up being viewed on a 2D screen, although some apps and websites do use 3D models and graphics. (Technically, though, 3D images viewed on a 2D screen are still 2D images.)

A design with a high contrast of values (i.e., one which makes use of light and dark values) creates a sense of clarity, while a design with similar values creates a sense of subtlety. We can also use value to simulate volume in 2D, for instance, by using lighter values where the light hits the object and darker values for shadows.

Colour is an element of light. Colour theory is a branch of design focused on the mixing and usage of different colours in design and art. In colour theory, an important distinction exists between colours that mix subtractively and colours that mix additively.

In paint, colours mix subtractively because the pigments in paints absorb light. When different pigments are mixed together, the mixture absorbs a wider range of light, resulting in a darker colour. A subtractive mix of cyan, magenta and yellow will result in a black colour. A subtractive mix of colours in paint and print produces the CMYK (i.e., Cyan, Magenta, Yellow and blacK) colour system.

In digital design, where the product shows up on a screen, colours mix additively, since the screen emits light and colours add to one another accordingly. When different colours are mixed together on a screen, the mixture emits a wider range of light, resulting in a lighter colour. An additive mix of red, blue and green colours on screens will produce white light. An additive mix of colours on digital screens produces the RGB (i.e., Red, Green, Blue) colour system.

Gestalt refers to our tendency to perceive the sum of all parts as opposed to the individual elements. The human eye and brain perceive a unified shape in a different way to the way they perceive the individual parts of such shapes. In particular, we tend to perceive the overall shape of an object first, before perceiving the details (lines, textures, etc.) of the object.

Gestalt is the reason that we can see a square, circle and triangle even though the lines are not complete. We see the whole formed by the dotted lines first, before perceiving the separate dotted lines in each of the images.

The WWF logo, shown earlier, is an example of making use of the principle of gestalt to create interesting designs. By placing the parts of a panda near one another and strategically, the design makes use of our tendency to view the whole of an image rather than its parts, thereby creating an illusion of a panda.

Hierarchy: The homepage uses a clear hierarchy to establish the relative importance of various elements. The main story, with the largest text and bolded weight, has the highest hierarchy. The next four stories, positioned below the main story, have smaller fonts to show their subordinate hierarchy under the main story.

Unity: Quartz uses a grid system in its website to create a sense of unity. For instance, the four stories have equal width and are uniformly spaced, creating a sense of orderliness and structure.

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Visual elements are the building blocks of the Google Search results page that a user can perceive or interact with. The Visual Elements gallery is an illustrated guide to the most common UI elements of Google web search: it explains what the elements look like, what they're called, and whether you can optimize your website for each element.

The Google Search results page contains a set of different types of search result visual elements, and each search result has its own set of possible child visual elements. For example, a text result is a visual element in its own right, and it has various child visual elements, such as attribution, title link, and snippet.

How the visual elements look can change over time, and a given result can be displayed differently depending on whether you're using a desktop computer or a phone, what country you're in, the language of your search query, and many other factors. Here are the most common types of search result visual elements that you might see in Google Search:

Attribution describes the source of a search result, and can appear for a variety of search result types, including text, image, and video results. Attribution can include various aspects of the source, such as the name of the site, favicon, and URL to the web page.

A text result (formerly known as a "web result" or "plain blue link") is a result in Google Search that's based on the textual content of the page. It includes visual elements such as attribution, title link, and snippet.

A text result may also include additional visual elements like rich attributes or a sitelinks group; keep in mind that a given text result may display differently depending on a variety of factors, like what device you're using, what you searched for, or what language you're using. You won't see a text result that includes all of the possible visual elements.

Two or more links from the same domain or its variants that are clustered together under a text result. For example, the links could be other pages on that domain, headings, or anchors within that page.

A sitelinks group contains two or more sitelinks: Sitelink A single link within a sitelinks group. While sitelinks are automated, there are some best practices you can follow for improving the quality.

A text result image is the most relevant image from that particular web page for the given query. Tapping it takes the user to the web page that's embedding the image. A text result image is more likely to appear for image-seeking queries.

Rich attributes are one or more lines of additional information about the web page, such as review stars and recipe information. This information is typically powered by structured data, provided by you.

An image result is a result that's based on an image that's embedded on a web page. It's more likely to appear for image-seeking queries. To optimize your image for image results, follow the image SEO best practices.

An image thumbnail for the indexed image that's embedded on a web page. Tapping or clicking it takes the user to the image. To optimize your image for image results, follow the image SEO best practices.

A video result is a result that's based on a video that's embedded on a web page. It's more likely to appear for video-seeking queries. To optimize your video for video results, follow the video best practices.

Exploration features help searchers explore more questions or searches that are related to their original search query (also known as "People also ask"). While you can't control what shows up here, it can be helpful to pay attention to the related search queries when you're thinking about topics you could write about for your site.

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