The video cuts to the next scene, which is in a coffee shop. He has just finished recording the first take of his glow-in-the-dark towel jingle, and begins to play it back. Right as he hits play, a rockstar (played by Microsoft Engineer Sumit Basu) and a waitress (neither of which seem to have any respect for his privacy) watch over his shoulder. After a few bars, the rock star says the classic, "Microsoft, huh? So it's pretty easy to use?"
The rock star later records his own song in the coffee shop, and the man uses songsmith to create a jingle for the glow-in-the-dark towels, and everyone goes home happy. It is a huge success, and everyone lives happily ever after. This video in itself would have been viral, but what turned this into a meme was the fact that users could download the app and play with it themselves.
Users did download Songsmith. Unsurprisingly, it is not very good at what it is supposed to do. But uploading videos of yourself singing into a computer and the computer butchering it doesn't do the app's suckitude justice. That is why people instead isolated the vocals track from various famous songs and fed them into Songsmith. Songsmith then does what it was programmed to do, which might as well have been "prove that Songsmith stinks." Songsmith Remixes abound on YouTube, and the videos help turn this phenomenon into a meme.
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